10 Most Powerful Global Brands of 2012
IBM has a brand value of $75,532 million. This US based technology company is considered as one of the world’s most innovative and sustainable brands. The report states that IBM remains a textbook example of how to create, build, and deliver a world-leading business-to-business brand. IBM provides clients with business solutions requiring advanced computing power and storage capabilities. Global Financing invests in financing assets, leverages with debt and manages the associated risks.
Google has a brand value of $69,726 million. The company has transformed itself with many innovations every year. The report states that the company is known for making bold bets and also Google faces stiff competition from the likes of Apple and Microsoft. As of December 31, 2011, the Company's business was focused on areas, such as search, advertising, operating systems and platforms, and enterprise. Businesses use its AdWords program to promote their products and services with targeted advertising.