10 Brands That Ruled The Consumers' Heart In 2014

By SiliconIndia   |   Thursday, 30 October 2014, 13:08 Hrs
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BENGALURU: Family owned conglomerates had its roots stuck deep into the hearts of Indian consumers and earned their trusts. This is the significant difference between the conglomerates and multinational companies and the family owned conglomerates often faired far better than the MNCs with occupying a sense of trust from the Indian consumers. So here are the brands which are most trusted ones by the Indian people with some inputs from the ET NOW.



# Frooti



Frooti is the most popular mango drink and is the flagship product of the Parle Agro India. The launch date of the drink goes back to the 1985 which was first launched in Tetra Pak packages and is now available in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia and many more countries and is currently endorsed by Shah Rukh Khan.



According to the Wikipedia, the campaign was launched on the social media and the product’s total timeline deliveries amounted to 52 million. The product received over 8 million Twitter feeds reaching a good count of 80,000 tweets. Apparently, Frooti's YouTube channel views increased by 2.5 million and subscribers increased by 600 percent too and the brand has spent 40 percent more on its marketing this year.



READ MORE: Trade Group Seeks To Reinvigorate U.S.-India Agri Partnership and NRIs Investing In India Should Be Given Dual Citizenship, Says Industrialist Lord Swraj Paul

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