10 Brands That Ruled The Consumers' Heart In 2014

By SiliconIndia   |   Thursday, 30 October 2014, 13:08 Hrs
cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

BENGALURU: Family owned conglomerates had its roots stuck deep into the hearts of Indian consumers and earned their trusts. This is the significant difference between the conglomerates and multinational companies and the family owned conglomerates often faired far better than the MNCs with occupying a sense of trust from the Indian consumers. So here are the brands which are most trusted ones by the Indian people with some inputs from the ET NOW.

# Frooti

Frooti is the most popular mango drink and is the flagship product of the Parle Agro India. The launch date of the drink goes back to the 1985 which was first launched in Tetra Pak packages and is now available in PET bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the United Arab Emirates, Saudi Arabia and many more countries and is currently endorsed by Shah Rukh Khan.

According to the Wikipedia, the campaign was launched on the social media and the product’s total timeline deliveries amounted to 52 million. The product received over 8 million Twitter feeds reaching a good count of 80,000 tweets. Apparently, Frooti's YouTube channel views increased by 2.5 million and subscribers increased by 600 percent too and the brand has spent 40 percent more on its marketing this year.

READ MORE: Trade Group Seeks To Reinvigorate U.S.-India Agri Partnership and NRIs Investing In India Should Be Given Dual Citizenship, Says Industrialist Lord Swraj Paul

Ola raises Rs 400 cr for electric
Leading ride-hailing cab aggregator Ola on Friday said it raised Rs 400 crore from its early in..
GST rate cut to spur Bengaluru
The realty market in India's tech hub is set to grow as lower Goods and Services Tax (GST) rate..
Fossil Group sells smartwatch
Global watch and accessories maker Fossil Group has announced to sell its smartphone technolog..
SpiceJet plans aggressive
Budget passenger carrier SpiceJet plans to aggressively expand its international networks to fl..