10 Affiliate Marketing Trends to Watch and Thrive for Your E-Business in 2019
Discovering the next customer it is always a big deal for web-based businesses. Definitely, it's vitally important to keep your websites, and your SEO and PPC strategies up-to-date.
However, to add value to your business almost effortlessly, you must conduct an affiliate marketing activity. And here is why:
- Affiliate marketing revenue is to redouble by 2021
- 15% of global e-commerce income comes from affiliate programs.
- 81% of brands reckon on affiliate marketing.
- A single blogger can create a stable flow worth 7 millions of USD
Indoleads, the most popular affiliate network in Asia-Pacific, examined top 10 trends that appear in such a sophisticated and powerful sales channel, the affiliate marketing.
1. Generating Sales Nonstop!
A web-based business adopts affiliate programs with delight due to its cost effectiveness and performance-based nature. Especially for online start-ups, the low entry-level makes affiliate campaigns one of the most effective monetization methods.
Since 2015, showing constant 10% grows year-over-year, the affiliate marketing industry keeps on rising popularity among leading advertisers. This powerful trend is going to continue until 2021 at least. Business Insider predicts a healthy 60% growth by that time.
2. $7 Million per Year by a Single Affiliate
Jason Stone, better familiar to his 2.5 million Instagram audience as @Millionair_Mentor, has generated $7 million in affiliate sales in less than one year, Entrepreneur.com states.
Before promoting Stone made his own research and sold products only to people who are statistically likely to be interested in purchasing. He delivered that amazing $7 million income by his affiliate marketing activity only, no other sales channels involved.
According to Jones, affiliate programs perform their best when influencers focus on selecting niche audience and creating viral content. Worthy to mention that, in general, 60% of consumers have been influenced by a social media post or a blog review.
3. Mobile Optimization Turns a Must-Have
We use our phones to call, to message, to photograph, to read, to research and, most importantly for merchants, to buy.
Users use smartphones 7 times more often than desktop browsers, so it is a vital necessity to optimize websites for mobile devices for smooth navigation.
The cherry on top is that Google indexes mobile pages first for now. 51% of internet users stated they are likely to make a checkout on a website that is specifically optimized for mobile devices.
4. Now It's Only a Billion of Voice Search Requests
Google Home and Siri created a new dimension in the world of internet searches.This is a voice search. In order to catch up, affiliate marketers will have to consider yet another search tool.
For instance, a user would say I want a sweater for spring and you should adapt to such a request. If you manage to do so, you can pull your socks up. Currently, there are more than a billion of monthly voice requests , and in the upcoming 2020, experts say, this figure turns 50% of all the requests.
- Here some tips from Indoleads marketers: content comes in the top in voice search if you answer potential user questions - what, where, when, how and why? Try to include the question?and the answer?in your content. Most likely your information will reflect the user's request. Do not be afraid to experiment with informal language and long-tail keywords. Most people don't limit the request to 1-2 words.
? ? Digital giants such as Facebook, Amazon, and Apple are already diving into voice search, and medium-sized companies will have to follow them soon.
5. Free Shipping Is Still the Most Popular Emotional Trigger.
Use emotional triggers like free shipping to create urgency and encourage purchasing. This can work for true impulse buyers, but also for those who have been researching your product and who are waiting for a deal to strike.
6. Ad Blockers Don't Effect Affiliate Marketing
As most affiliate programs are cost-per-action based, ad-blocking extensions can harmfully impact the ability to expose ads, track sales and generate revenue. In 2015, roughly $20 billion revenue was lost due to ad blocking technology.
Ad blockers are supposed to hide ads that ruin the user experience: pesky pop-ups, autoplay videos, etc. That's why some publishers tend to use quality native content to eliminate chances to lose even a penny because ad blockers usually don't apply to it. Others, like Forbes, ask their visitors to disable the ad blocker and reveal the content for them after.
7. Brands Prefer to Hire Affiliate Networks
The majority of merchants, a whopping 83 percent, use affiliate networks to secure deals with publishers, and for a reason, according to the Forrester Group survey.
Thus, advertisers can place their ads at much greater amount of relevant publishers and gain a larger targeted audience. Web companies simply outsource a huge part of its marketing duties to one affiliate network which negotiates with thousands of publishers on their behalf.
The greatest strength is the fact that affiliate marketing industry is completely performance-based. As a brand, you only ever pay for the performance that you want to incite. This alone is a huge strength for the channel and now 81% of brands reckon on affiliate campaigns.
8. Mobile Video Format Spins Up
There is a lot of researches have been done on priority trends in affiliate marketing 2019, but the unanimous leaders are mobile advertising and video, and especially mobile video advertising.
IAB Internet Advertising Revenue Report has released a report that says mobile video ads have been decomputing for the second year in a row. And this year, the share of mobile video advertising is expected to increase to 60% in total costs.
The most important thing is to develop mobile video formats and increase interactivity level to it to attract the user's attention.
9. Affiliate Marketing Is to Catch Up Email Campaigns
Emails were the undisputed king of online marketing but affiliate marketing results makes the tables to turning.
15% of digital media revenue in the US comes from affiliate marketing, making it one of the four largest sources of e-commerce orders, outperforming social and display advertising, the Business Insider reported.
Affiliate marketing generates at least as much as email marketing, and it's forecasted it will overcome email marketing by revenue by the end of 2019.
10. Strategic Planning of Social Proof
Roughly 95% of shoppers read online reviews before making a purchase. Just a couple of years ago, it was necessary to get 3 clicks to obtain a potential client, now it's needed to get at least 5 clicks.
A customer need to receive information from 5 various sources in order to become interested. Therefore, one of the 2019 trends will be a complex presence with a carefully planned strategy.
Instead of pursuing subscribers and likes in all existing social networks, merchants have to select sites and tools that are relevant for their business.
If you excited and invigorated to pursue the affiliate path for the first time, or with renewed drive, wherever you are in the world, then we’re here to help you on that journey, with Indoleads.
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