siliconindia | | November 20139AppDynamics: applications even as complexity increased. To do that, he would first have to build a product that would instrument every line of code in the world. Jyoti founded AppDynamics in 2008 with the goal of redefining how mod-ern businesses build, manage and analyze their applications. In order to achieve that, Jyoti would have to do three things: 1. Build a product that is powerful enough to solve the most complex problems fac-ing modern applications to-day and in the future. 2. Create a user ex-perience to rival the best consumer software appli-cations.3. Power it with a disruptive sales model. Jyoti knew that if he accomplished these three things, he would be well on his way to delivering a solution that could revolu-tionize how modern busi-nesses run. Over the next three years, he proceeded to do exactly that.Solving difficult problems with instrumentationJyoti's first task was to build a product that would solve the real problems that organizations were experiencing with their applications. "As soon as I started the company I made a goal for myself to talk to three potential customers every week," says Jyoti. "This allowed me to find out firsthand what their problems were, and how I could solve them." By communicating directly with his target audience, Jyoti learned about the problems they faced on a daily basis in managing their applications, and was able to build a product that offered a real solution. a Consumer experience with an enterprise productSolving difficult problems is important, but in order for the product to be successful Jyoti knew it needed to be easy to use. In order to build a best-in-class user experience, Jyoti brought in a User Experience (UX) Engineer as his second hire. This UX engineer helped to design the product's architecture around how the customers would one day use the product, ensuring a seamless user experience from end to end. a disruptive Sales Model"The best way to establish trust with a potential customer is to let them install and use the product on their own," says Jyoti. "That's what we did at AppDynamics ­ we let users download and install the product and discover its value without any help from sales. Once they see what it can do the product basically sells itself."the next great Software CompanyThese three objectives helped Jyoti build a product that quickly became the clear leader in its category and have changed how enterprise organizations manage their production applications. But this strategy is only part of the story ­ Jyoti does not want AppDynamics to simply be an instrumentation and analytics company. Jyoti wants it to be the next great software company. And the next great software company needs a culture to match."Long-term, sustainable growth does not come from a single product ­ it comes from culture," says Jyoti. In order to build the next great software company, he reasoned, he needed to first build a culture to support that growth ­ a culture that's open and engaging for its employees. Jyoti has instilled this culture in AppDynamics from day one.Jyoti has gone a long way to ensure that its employees are happy. In addition to focusing on building a product that his customers will value and enjoy, Jyoti is also dedicated to fostering an engaging and fulfilling work environment for his employees. From company-sponsored weekly chair massages to meals, employees at AppDynamics are not short on perks. These perks are not limited to the company's headquarters in San Francisco, either ­ local offices in London, Paris, Munich and Singapore receive the same attention and BuilDing the next greAtSoftwAre CompAnyBy Sagaya Christuraj
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