siliconindia | | November 20136One of the toughest challenges facing a business leader is not only creating a successful, profitable company, but developing an open and thriving company culture to sustain it over time.This is why the frequently-used business concepts of metrics, company vision,leadership, and teamwork are so important to not solely measure a company's success, but to foster it.Taking over in 2011 as CEO of Monoprice, an emerging consumer electronics e-commerce company, my challenge was to figure out how to transition from a company where the owners made all the decisions and employees mainly executed them to one where the employees think like owners and have the freedom to make the best choices for our business.When Monoprice was a small company, the owners could personally control every aspect of the business. Now that our company is significantly bigger we needed to implement the appropriate organizational structure, accountability, metrics and incentive plan in order to maintain the proper controls over our business. This has been an ongoing process that we consistently maintain and calibrate to determine the efficacy of our business procedures and its success as a result.Start with a visionEvery organization needs a shared direction. If all employees are not heading in the same direction, you generate a lot of inefficiencies, which make it difficult for an organization to meet its goals. As a CEO, it is critical that you create a vision for the company, communicate that vision to the employees and obtain buy in from them. This vision then leads to building the culture, organizational structure, type of employees required, metrics and incentive plan to drive accountability and performance.Company Culture: Ceo's influenceThe company culture is important in creating a team-oriented environment, and it can be formed and nurtured through a few steps. First, the culture of the company starts with the CEO and will emulate their personality. Next, every person you hire needs to match the culture of the company you want to create. You cannot make the assumption Based in Cucamonga, California, Monoprice, Inc., a Blucora (NASDAQ:BCOR) company is an eCommerce leader specializing in high quality cables, components and accessories for computer and consumer electronics. opinionin myThe MeTrics of an E-CommErCE SuCCESSBy Ajay Kumar, CEO, Monoprice, Inc.Ajay Kumarsiliconindia | | November 20136
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