siliconindia | | May 20158opinionin myR.I.S.E- The Quintessential Entrepreneurial MantraBy Gunjan Sinha, Executive Chairman, MetricStreamStartups can achieve their strategic goals and objectives, only if they ensure that uncertainty in meeting their vision are kept within an acceptable level If we look back at the history of startups, over the last few decades, the focus was on driving startup performance and outcomes: VC's in many cases look for moon or bust, and entrepreneurs have driven their startup ideas at an unsustainable pace only to discover that the idea got killed, before one gathered critical mass. How does that happen? Speed Kills ­ sometimes. It's like building a high performance sports car, but accidentally we forgot over the last 20-30 years to invest in building a good set of brakes and controls. No startup, irrespective of large or small, can sustain without understanding its own controls and boundaries. . RISE to the Occasion Today, an entrepreneur can create a strong competitive advantage by making the organization high performance enterprise and build resilience into business operations. A true opportunity to rise to performance is all about driving it in a sustainable way. This framework can be elegantly captured with a simple acronym: RISE--the process of synthesizing your vision. A proper vision of four pillars: Research, Intelligence, Strategy and Execution. R is for ResearchTo pursue a cause, one must develop a positive vision and to harvest it into reality requires excellence in research. To build competency in research an entrepreneur needs to have an overview of the market and universal startup trends--what others have been doing, trying, and experimenting with. The research gathers in a titanic amount of data which can be from all sorts of sources ­ news, media, websites, industry events, networking with industry colleagues.Building competency in research is to rise in performance, resulting in outcome and success. For example, I am positive, UBER an American transport company, did not think that they would disrupt the taxi industry but, they spent an inordinate amount of time researching and understanding the market which would have landed them the opportunity to create something for high end limo market, and later created, UberX, a taxi service out of it, leveraging the power of just an app. Research is where you think through the main plan before you jump into something.I is for IntelligenceOur job as entrepreneurs is to rise above the cloud and identify what specifically will matter in the business world ahead. What kind of products will sell? What markets will Gunjan Sinha
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