siliconindia | |May 20147technology that will replace incandescent lamps and also the compact fluorescent lamps. It is six times more efficient than incandescent lamps and lasts about 50 times as long. The other area we are seeing significant trend and growth is in rapid charging. There is a tremendous push to charge batteries faster and we have other products that allow OEMs to charge the batteries faster by having chargers (which are actually power supplies) that can respond to the phone's requirement for higher power when necessary. Current standards are 30MW maximum. In terms of efficiency, there is more room to innovate, but in terms of no load consumption, not all power supplies can get to zero consumption even if it is more innovation at that area for higher power supplies. At the lowest power levels of 5W or so, we can go to zero power consumption, but doing that at 100w or 200w is more challenging. We have come up with radically new ideas that improve cost and efficiency every time we think of the next generation product. The Semiconductor IndustryWhen you are in a leading position you always want to grow faster to become a bigger company so that you are less susceptible to your competitors. Our bigger challenge is that how do we grow faster given that we are in a market leading position. If you are in hardware it is incredibly difficult to get the funding, most of the VCs are putting their money into the social media; cloud computing, big data and other related verticals. There is hardly anybody willing to put money in the semi-conductor space or hardware sector. There is so much global competition in the semiconductor industry specifically from Asia. Asia has become a not so attractive market for VCs, where as social media, cloud have all become very US centric and there are not many countries outside of US that are strong in those areas for the time being. That's where the money goes, but that does not mean that there is a lack of innovation or no opportunities for growth, it is just that the VCs are not focusing, but we are focusing. We are a large enough company where not only we can fund ourselves but also fund other companies by purchasing them and investing in them. (As told to Durgesh Prakash)If you are in hardware it is incredibly difficult to get the funding, most of the VCs are putting their money into the social media, cloud computingand big data
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