siliconindia | | June 20134 Editor-in-Chief Harvi Sachar Managing Editor Christo Jacob Editorial Staff Anamika Sahu Rachita Sharma Sagaya Christuraj Sandeep Sen Vignesh. A Visualiser Ashok kumar Circulation Manager Magendran Perumal Mailing AddressSiliconIndia Inc44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510.440.8249, F:510.440.8276 siliconindiaJune 2013, volume 16-6 (ISSN 1091-9503) Published monthly by siliconindia, Inc. To subscribe to siliconindiaVisit www.siliconindia.com or send email to subscription@siliconindia.com siliconindiaeditorialThis time, while listening to Syntel visionary Bharat Desai's thoughtful keynote at TiEcon hosted in Santa Clara, I was also agreeing to his statement. Bharat said, "You have to identify an underserved market segment. You have to decide that you would be good at it, commit to it and then go and do it. To be successful in any business, you have to identify who your customers are. Your customers have to think about you often; you have to be convinced that what you offer is going to be extremely important, relevant and dear to them. Once you identify that niche and you have the confidence in your segment, then you have to relentlessly focus on it without worrying about what others are saying."I think this is exactly what is missing among Indian entrepreneurs today. Resonance of this statement in the back of their mind every now and then will really help them build their product and services. If the entrepreneurs in Indian IT services industry can take it very seriously and go to the market, they can grow even further. Though the Indian IT contributes a major share to our economy, it can still prosper if we adopt the right strategy at the right time. The Indian IT services firms need to reshape their businesses if they are to continue to grow at the rates experienced over the last decade, as traditional markets and service offerings reach maturity. Today cost cutting, although critical in outsourcing contracts, is no longer the main reason why suppliers are chosen. The growth will slow down for the Indian companies unless they establish services that offer non-linear growth, spread geographically beyond their main markets in the U.S. and UK, win government contacts and develop core software and BPO aimed at specific vertical sectors. Though we have made considerable progress in developing emerging offerings in new markets, such as social, mobile, analytics and cloud technologies, if we go back to our basics and still continue to follow the Golden rule ­"Customer is the Key," we can conquer the global markets. There is scope for growth and it's just that each one has to innovate on the Golden rule according to frequently changing market dynamics. So, all you entrepreneurs out there "go find your niche and capture it with élan". Please do let us know what you think.Christo JacobManaging Editoreditor@siliconindia.comFollow the Golden RuleCopyright © 2009 siliconindia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.siliconindia's circulation is audited and certified by BPA International. siliconindia is available through mainstream retail outlets such as Barnes & Noble, Borders, and Tower Records. It is also available at ethnic Asian Indian stores in major Indian hot spots across the U.S. The magazine is also distributed at major trade shows and conferences, including Comdex, Internet World and PC Expo.With 30 years of industry experience and an unmatched reputation for able management of Employee Benefits programs of leading Global IT companies in the US, Hanna Global Solutions offers services that foster retention and support recruiting. We ease your company's HR Administration process using proprietary platform based and process driven comprehensive HR & Benefit solutions, customized to meet your specific and complex situations. 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