siliconindia | | JULY 20248IN MYOPINIONDriving Growth and Engagement in the Current Digital Landscape Every company strives to expand and boost earnings by increasing customer loyalty, attracting new customers, and exploring business expansion opportunities. In eCommerce, we constantly introduce new features, experiment with A/B versions, analyze user data, track online behaviors to derive ideas for enhancements, introduce those ideas and iterate. With the emergence of new technologies, eCommerce development and enhancement are poised for a fundamental transformation, paving the way for innovative approaches to growth and engagement.User Interaction & Interface with Current eCommerce SystemsCurrent eCommerce systems are typically structured around pre-defined customer experiences and flows. However, these systems lack the personalized touch and intuitive interaction found in traditional brick-and-mortar stores. In physical stores, customers benefit from tailored assistance from knowledgeable staff who can anticipate their needs and offer personalized recommendations. Say suppose, I walk into a store and inquire about what to buy for my trip to Italy, the attendant can collaborate with me to find the perfect products that suit my needs and preferences.This level of personalized service is largely absent in current eCommerce platforms, where users must navigate through product listing pages and categories to find what they need. As a result, the user experience feels less natural and lacks the personalized guidance that enhances the shopping experience.Secondly, the modality of interaction is constrained, with most digital channels requiring users to be in front of a computer or app, thereby restricting accessibility and convenience. These limitations underscore the need for a more dynamic, responsive, and more importantly natural user interface that can better accommodate the diverse preferences and behaviors of modern consumers.Technologies Likely to Transform Digital ExperienceTwo major technological advancements that are poised to profoundly transform digital commerce and applications are the widespread adoption of 5G internet networks and the rapid advancement of AI models, encompassing both generative and traditional models. Despite the perception that internet access is already widespread, the emergence of 5G is set to revolutionize connectivity by enabling an explosion of internet-connected devices. With 5G, internet accessibility will extend across vast regions at significantly higher speeds and lower costs, facilitating seamless access to digital commerce and applications from a multitude of devices. Importantly, interactions with these devices will transcend visual interfaces, incorporating audio and hybrid audio-visual modalities. Additionally, advancements in technology will lead to innovations such as in-car displays and AI-powered assistants, further expanding the scope of digital interactions.Concurrently, AI models are rapidly proliferating and will be reshaping applications, including e-commerce systems. GenAI models, capable of acting as virtual co-pilots, are poised to grow in influence, enabling By Lijesh Shetty, Senior Director - eCommerce & Digital Product Engineering, SRS DistributionA GLIMPSE INTO PROBABLEDIGITALCOMMERCESYSTEMLijesh Shetty
< Page 7 | Page 9 >