siliconindia | | July 201419Tiwari attributes his ability to deliver fairly complex development capabilities to this regular training, which also assists them in maintaining an edge over othersdelivering them. Unlike several others, there is assurance at every step that a value-based approach is brought into the process, where customer's preferences are taken care of. Finally, the Exceptionaire customers are highly satisfied about the visibility that the team brings into the project as well as its completion, coupled with a quality-bound payment system that surpasses the contract-bound payment system. Exceptionaire has had a phenomenal referral rate and repeat business of over 95 percent from its customers.This can be witnessed from over a dozen success stories that include one of the leading sandwich chains in New York that started as an underground sandwich shop over a year back. The eatery was a small-level endeavor, devoid of even tables or chairs. Their requirement was initially for just a website where the entire information about the shop could be included in a perfect manner. With the growing demand another shop was in plans, and it was then crucial to have a single inventory in place with multiple locations synced with all the digital distribution channels. Therefore, the solution ended up constructing a web based application, website and mobile apps as well, which could link the different eateries providing the entire information on the website and the hand held as well. Having delivered this successfully the customer also wanted to build an ecosystem that was more fun for their customers and integrate a social media driven loyalty program. Working on it, Tiwari decided to leverage the benefits of social media by incorporating a loyalty program that was tightly integrated with social media. "The idea was that once an order is placed, customers could share their order on social media such as facebook and earn points that could be redeemed against discounts and also if they got new customers", explains Tiwari. The plan proved to be extremely successful with the chain now handling over 200 orders a day through the digital channels. On-Job TrainingThe firm's employees undergo aggressive training programs, wherein significant amount of time and money are spent. Employees are given encouragement to enroll for certifications. Despite having to encounter all hurdles and work pressure of being a start-up, the firm makes sure that on-job training is provided on a day-to-day basis. A proud Tiwari attributes his ability to deliver fairly complex development capabilities to this regular training, which also assists them in maintaining an edge over others.Tackling the HurdlesThough Tiwari has been successful in securing deals in the U.S, working from India, he admits that it remains a tough task as the project size increases. Going forward, in sync with the growth, it becomes crucial to secure bigger deals, which could be highly challenging if managed remotely. Continues Tiwari on this perspective "Initially, for a work force of 50-75 people, it is sort of manageable to bring the business without any local presence, especially in the technology services space. However, going to the next level, it is imperative to have local presence that gives a higher degree of confidence in the company's capabilities. We have already taken this initiative and now have a team in the U.S. as well". Shrigovind Tiwari, Founder & CEO
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