As the automo-tive industryawakens to theneed of techni-cally advanceddesigns, it pro-vides a muchneeded boost tothe EDA industry. Leading producerssuch as TATA, Mahindra & Mahindra,Ashok Leyland among others are leadingthe charge by being the early adopters ofdesign automation. The central theme of change fortoday is central design. Complexity hasincreased manifolds, thus system designtechniques have to be applied to chip de-sign. More system design companieshave to adopt EDA techniques to designsystems. Opening for EDA players in the automo-bile segmentThere are Opportunities galore owing tostandardization. GENIVI is a big stan-dard. It enables companies to get togetherand develop basic range of products thatcan be used across a wide range of vehi-cles. Earlier every automotive companyhad custom infotainment for their vehi-cles and they had their own tier 1 suppli-ers. Now with open standards there ismore opportunity to automate design anddevelop better products. The opportunity for EDA playersarises because the tool inflow being usedin the automotive industry is outdated.Cars today have most problems with theelectronic and electrical parts. Theseshort comings must be fixed eventuallysince the complexity will amplify. Indian automotive industry is adaptingto the changeMentor Graphics has been providing de-sign automation tools connecting thewiring of the car since 1992, but the rateof adoption has been moving at a glacialpace. The last decade has witnessed elec-tronics become extremely complex andmanual designing is unachievable. Men-tor Graphics has captured most of themarket for automated design sector but itis an enterprise product and it starts withthe concept of the car and includes theengineering and material of the design.The total time required to adopt theseprocesses is very high. A car today has more cost of elec-tronics than any other subsystem in thecar. Several companies have vast experi-ence in wiring. One company may havea set of constraints different from theother company. It is also a very time con-suming process. Organizations can over-come these predicaments by adoptingiinn mmyyopinionWalden C. Rhines,Chairman & CEO, Mentor Graphics CorporationEDA Industry: A Catalyst for change in the Automotive Spacesiliconindia|6|January 2013Headquartered in Wilsonville, OR, Mentor Graphics, Inc (NASDAQ: MENT), isa multinational corporation dealing in electronic design automation (EDA) forelectrical engineering and electronics. With a market cap of $ 1.82 billion, thecompany is one among the ‘Big Three’ in the EDA industry. Walden C. Rhines
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