siliconindia | |February 201419value-added service to their installed base.With such uniquely crafted solutions for each distinctive client, embedUR has a history of very high percentage customer retention. embedUR's clients include Cisco, Arris, Sumitomo, SpiderCloud Wireless, Symmetricom, Steris and many more. "Our reputation of on-time, on-budget delivery is well established with a respected portfolio of major clients. Our team brings decades of experience to the table, having cut their teeth on complex development projects for many of the biggest names in the industry," explains Rajesh.Rajesh believes that the true measure of the value of any business leader is his ability to lead the team successfully. To build such an incredible class of engineers, Rajesh used his experiences that he gained from his previous organizations. His past experiences in big MNCs and startups makes him stand out of the cult. He also has worked as an independent consultant for several telecom and networking companies. These experiences led him to observe the growing market for embedded-systems and this paved the way to his first venture. He did not want his company to be yet another services firm and hence he decided to start a product engineering services company that augments the clients' products rather than their people, augment their R&D rather than their engineers and also provide virtual R&D for some clients. Together with his colleagues from his previous company, Rajesh founded embedUR systems in 2004. Currently, the company specializes in the bottom of the stack ­ porting all types of Real Time OSs to multi-core CPUs and optimizing drivers, along with control and data plane to deliver solutions that are fast, functional, easy to maintain and adaptable to the future. Under the leadership of this charismatic man, embedUR manages 20-30 projects, products every year and has successfully achieved an average year over year growth of 35 percent from 2005 through 2012.The Cornerstones To deliver the highest levels of performance to its customers, it is necessary to promote a culture that fosters respect for individuals as well as their professional growth. embedUR was born from the vision of a group of engineering professionals with a singular focus: to deliver the superior skills and services necessary for quality product development in the embedded systems market. With commitment to total quality in its DNA, embedUR provides continuous improvement through training to its employees, preservation of customer's intellectual property, goal-driven performance management, dignity and respect for customers and staff, a stimulating work environment and highest professional ethics. Today, embedUR works with top wireless and telecom companies and companies that are a part of Fortune 500. It has built immense credibility and a strong relationship with its clients; so much that when they talk about next generation technology and ideas, embedUR is always the preferred choice of theirs. Currently serving the North American market, embedUR foresees huge opportunity in the BRIC countries (Brazil, Russia, India and China) which are huge players in terms of using a soft IP strategy as wireless is still growing here. A unique combination of features and cost is a very over-riding factor for these countries. While for few countries, technology advances are necessary, the case is vice-versa in the BRIC countries who prefer volume over technology advancements. They are more inclined towards reaching out to a vast number of people, thus not worried about the feature rich aspects of technology but more interested in providing them the best pocket fit. embedUR is working towards fixing this cost profile and customizing products and product engineering services for these geographies. With its innovative technology ideas, embedUR helps its customers create very small foot print, low cost wireless solutions that can penetrate these markets as they are the emerging wireless hotspots of the world."We have to grow each day where we can help them augment those products and take them to market with this strong relationships and provide products which they can consume and buy from us and deploy in their respective markets," adds Rajesh. embedUR is narrowly focused on serving the $100 million category where the biggest embedded players of the industry are focused on the $2 billion market and are working towards providing them the most technically advanced equipment. Rajesh is eventually taking embedUR from just being a product engineering services firm to augmenting products for its customers and helping them in the field to provide best services to their clients. It is slowly transitioning its revenue to core product streams while still continuing to provide services and fulfilling their commitment ­ `Imagine it. Done'.Under the leadership of Rajesh, embedUR manages 20-30 projects, products every year and has successfully achieved an average annual growth of 35 percent
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