siliconindia | | February 20137entering a new country. Compliance is of prime concern in the western world but it is gaining more momentum in the eastern world gradually. Irrespective of the sector you are in, adhering to regulations and compliance ensures more opportunities and multiple chances for innovation, especially in the tech space. To enter an unknown territory and setup a company can be a daunting journey if you do not have the right partners. As an entrepreneur you will require partners to sell your products so identify potential partners, original equipment manufacturers who you can team up with to enter these markets. The presence of local sources will help you establish base and capitalize on their network.Startups going global must also identify the best business model to suit their needs as the same model may not work in every country. An entrepreneur should micro-manage his business in all areas and not leave any area unattended as a founder.The right investor is also of prime importance while going global. Several sources may have money but they may not share a common vision. One must look for an investor who is on the same page as the entrepreneur to avoid trouble in the future. An entrepreneur must be able to think beyond the ordinary. Radical thinking, not only in terms of technology but also pertaining to how you do things provides an edge while going global.Another fact that an entrepreneur cannot look past is `going social'. A social networking site is the best way to connect the dots. Customers are living their life on these sites and every business must positively go social. In today's world it is not a wise decision to keep your personal and professional lives separate. While focusing on social, an entrepreneur must take heed of security concerns as well because if you are on the internet you are not private. Technological developments have made work easier for entrepreneurs. Cash in on trends like, BYOD, mobile and cloud computing. Apart from operational innovations one must also focus on customer intimacy. A company must be closely aligned to their customer's needs, engage with them constantly, and build your intellectual property accordingly. Engage your customers by highlighting your differentiators. Corporate social responsibility also gives to a company an opportunity to engage with the community they are working in. An entrepreneur should look for opportunities to sell to governments and federal organizations too as they can be big influencers. As an entrepreneur with CSR you not only build value but also help those who really need the help.Taking a startup global is a `herculean feat' and it can be achieved only by extraordinary people, so hiring the best talent is of utmost importance. Focus on getting the best people who understand the vision of the company. All said and done, an entrepreneur must always `dream big'. Taking a startup to a global platform will always be an uphill task, but never lose hope. Always remember that the toughest fights bear the sweetest fruits. (The article is based on Tarkan Maner's session on `how Startups can go Global' during NASSCOM Product Conclave 2012.)Headquartered in San Jose, Dell Wyse, a wholly owned subsidiary of Dell, is a manufacturer in Cloud Client Computing. Tarkan ManerA company must be closely aligned to their customer's needs, engage with them constantly, and build your intellectual property accordingly""
< Page 6 | Page 8 >