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April - 2008 - issue > Editor's Desk
The Startup City
Pradeep Shankar
Monday, March 31, 2008
It is said that good things come in small packages. There are over 800 startup companies in Bangalore alone. There are several others across India. If their number is an eyebrow raiser, the technologies they work on are a mindblower. The sad reality is that the larger pool of technology professionals have no clue of the innovation that happens in their own city!

Over the last few years, we have interacted with several startups. The management teams have shared with us their experience in building products, technology, brand, culture and of course, attracting bright talent. There is no doubt that startups are faced with a multitude of challenges in each of these. Big companies can manage as they have financial muscle. What do startups do? Take heart.

In our endeavor to help the ecosystem, we are organizing The SmartTechie Startup City in Bangalore during the last week of May. Startups that hope to become tomorrow’s industry leaders will showcase the cutting edge technologies they are building and the best-of-breed solutions they have developed. They will also highlight the culture of innovation that thrives within their organization and the challenges they are tackling.

We invite you to The SmartTechie Startup City. You’ll hear companies you have probably not heard of; what do they do, and why we think these companies hold promise. Perhaps you will be astonished to see cool products being built in your own backyard. And you bet! Startups are always a nice place to work in.

Please do let us know what you think. Together we can build a vibrant ecosystem.

Pradeep Shankar

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