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December - 2012 - issue > CEO Spotlight
The Next Generation of Enterprise Mobility
Amit Pandey
President & CEO-Zenprise
Friday, November 30, 2012
Headquartered in Redwood City, CA, Zenprise Inc. is a mobile device management software provider. The company has raised over $64.5 million in various rounds from Mayfield Fund, Shasta Ventures, Bay Partners, Ignition Partners, Rembrandt Venture Partners, and Greylock Partners.

Streamlining Communication

The consumerization of IT and “bring your own device” (BYOD) phenomena that took information technology departments by storm over the past two years is an unstoppable force. Organizations around the world, of every size and across virtually every industry, are therefore embracing BYOD strategies. For executives and sales personnel, a “BYOD” program lets them consolidate their previously-carried standard-issue device and their shiny, new favorite personal device. Now they can carry just one device for work and life, streamlining their communications and improving their experience.

Organizations realize that enabling personally-owned devices makes employees happier and more productive, and as such, more than three-quarters of organizations allow employee-owned devices at work, according to the Center for Telecom Environment Management Standards.

The maturing Mobile Device

Today, the enterprise mobility conversation is changing. What started out as a discussion about how we protect corporate data and networks in the face of BYOD has turned into a dialogue about how we make mobile a strategic advantage. Now that mobile devices are maturing with more enterprise security features and prevalence in the workplace, it’s easier to imagine the many ways those devices can help achieve business objectives that grow the top line or make us more competitive. According to Aberdeen, “best in class” organizations are three times as likely as all others to tie business process to users’ mobile devices.

The first generation of enterprise mobility can be described as managing the mobile device. The next generation of enterprise mobility is managing what’s on the device. What is critical to the success of this next generation in enterprise mobility is that organizations need to adopt these capabilities in a way that harmonizes enterprise IT needs with the end-user experience.

Achieve real ROI

In addition to securing data, many organizations are counting on the increased business efficiency, competitiveness, and top-line gains that they can realize from truly mobilizing their workers. Enterprise mobile applications, mobile content management, and secure document management are at the heart of such enterprise mobility programs. Rather than having a reactive stance on mobile devices, organizations are putting mobile to work to achieve real ROI and improved business processes. CIOs that take this proactive stance will be in a good position to bring their organization into the next phase of enterprise mobility.
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