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Tapjoy launches $5 Million Fund to support innovation in Asia
SI Team
Friday, June 1, 2012
Tapjoy, a mobile advertising and publishing platform, launched the Tapjoy Asia Fund, backed by $5 million investment. The fund is designed to encourage and support developers throughout Asia in the innovation and growth of Free-to-Play mobile apps for the Android and iOS platforms.

With offices already located in Beijing, Hong Kong, Tokyo and Seoul, Tapjoy is marking its continued commitment to the Asia Pacific market. The Tapjoy Asia Fund offers monetary and marketing support to both new mobile game studios starting a new venture and experienced game developers looking to self-publish and grow their user base for current apps.

"We are committed to helping developers bring fun, engaging mobile games and experiences to market successfully. Providing a level playing field in which developers large and small can have their apps discovered will only strengthen the mobile marketplace for everyone. It is our hope that the Tapjoy Asia Fund will be as well received as the Tapjoy Andriod Fund we launched in the U.S. last year which resulted in 155 new apps being developed," says Mihir Shah, CEO, Tapjoy.

Founded in 2007, Tapjoy is a mobile advertising and monetization platform whose unique Mobile Value Exchange model allows users to select personalized advertisements with which to engage for virtual currency or premium content. Its turnkey in-app advertisement platform helps developers acquire cost-effective, high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 20,000 applications. The company is backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.

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