Browse by year:
February - 2014 - issue > 10 Most Promising IT Services Companies from India
Synergy Solving Critical Business Challenges for Client
SI Team
Monday, February 10, 2014
As business environment becomes highly competitive and customer requirements skyrocket, enterprises are facing the need for highly efficient business software and applications. Be it a market leader or a startup, every organization today needs custom software solutions to coincide with their specific business requirements. In such a scenario, the need for a quality software development partner who can help enterprises scalability, cost efficiency and access to resources comes to the fore. Fitting the bill of needs like a glove is Synergy Technology Services, a company that specializes in providing business critical solutions, web application development, mobile application development and enterprise content management solutions.

Founded in 2006, the company has proven experience in developing applications on Sun (Java, J2EE), Microsoft (.NET, Sharepoint, Dynamics) and LAMP (Linux, Apache, MySQL, PHP) platform. "We provide end-to-end offerings to organizations that need to build scalable, highly reliable applications while coping with business demands for shorter development cycles and tight budgets," explains Ajay Lulia, Managing Partner and CTO, Synergy. Amidst the crammed IT services market, Synergy gets an edge over the others owing to its philosophy of focusing on resolving business problems for clients rather than taking a task or assignment based approach. Added to this, their extensive business knowledge sets the company apart as a complete delivery partner.

The Methodology of Excellence

Based in Mumbai, the company is today winning clients across verticals owing to their highly proven capabilities in leading application development technologies as well as rich experience and knowledge of different middleware and integration platforms mentions Rajesh Kumar, Managing Partner and Head Delivery. The company follows a stringent strategy to achieve client success ie: plan, design, build, test, implement and deliver applications within stringent quality standards. Not stopping at just that, the company also fully integrates the applications into clients’ business processes and system environments, making them a valuable asset to any business.

Meeting Business Needs

Synergy has today won several clients in verticals such as financial services, healthcare, media, ecommerce just to name a few. When a leading CRM business firm was rapidly expanding its footprint with tailored solutions for its clients, the company put its trust in Synergy. Owing to its expertise in delivering business critical solutions, Synergy was entrusted with the job of developing a CXM tool, that would enable their clients define entities and make the tool compatible with their businesses.

The project was facing challenges such as complexity in design; development of amoebic architecture that would work for any industry regardless of number of entities created, and the continuous change requests appreciation. Synergy came up with a complete Customer Experience Management (CXM) tool to leverage the client’s footprint in a highly competitive environment. The project let the client mitigate the limitations from traditional CRMs; received extreme customization as every aspect of CRM was redefined; and unlimited deployment vis-’-vis infrastructure and platforms.

Delivering Quality Globally

"Our hybrid onsite + offshore model is how we offer the highest quality and reliable delivery, coupled with competitive cost advantages to our clients," explains Pramod Singh, Managing Director. Synergy's onsite presence and large network of international associates provides key advantages like enhanced understanding of business, localized project management and benchmarking deliverables. Apart from this, the company's offsite facilities help the organization take advantage of factors like time zone difference, a large pool of specialized talent and costs benefits. It is strategies such as this that have made Synergy a strong player in the industry today.

"From software application and product development to the whole host of e-business needs, we empower everything we do with the strength of original thinking that lets us deliver, time after time," signs off Lulia.
Share on LinkedIn