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April - 2014 - issue > Company of the Month
Miracle Software Gaining The Market Lead In The Integration Space
Sagaya Christuraj
Tuesday, April 8, 2014
The evolution of trends in Cloud, Big data, Social and Mobile space is changing the way businesses operate today. Enterprises are now looking for innovative ways to leverage these trends to help improve their operational efficiency, increase sales revenue and also to offer better services to their customers. As more and more companies move towards cloud adoption with services such as IaaS, PaaS and SaaS integration, requirements for connecting their cloud applications to back office systems and ERP systems becomes very critical and important.
But the industry has been witnessing a paucity of services in the integration domain. As Channels are changing dynamically, consumers are looking towards having real time transactions on multiple channels and to have them integrated seamlessly. Globally integrated enterprises are turning their heads towards SOA in delivering sustainable agility as organizations are faced with the task of getting themselves updated amidst the changing business conditions. Coming to the aid of such customers in the space is Novi, MI headquartered Miracle Software which is an end-to-end Business Integration & SOA specialist firm providing services to help both large and mid-sized businesses transform their IT to a service oriented architecture.

Founded in 1994, the firm offers both architectural and implementation services. We are well established, having presence in five continents around the globe and have been serving the industry for the past 20 years. Given our focus on Integration and SOA, we are more nimble, flexible, and quicker in delivering solutions to our clients and given our deep industry expertise we can tailor our services and solutions around your needs. We are also able to support multiple vendor stacks such as IBM, SAP, SoftwareAG, RedHat, and Oracle. Miracle Software Systems has achieved the SOC 2 Type 2 Compliance (Service Organization Controls - Formerly SAS 70) to maintain the industry standards for higher customer satisfaction, adds CEO, Prasad Lokam.

Addressing the Lags in the Integration Space
The firm's Miracle Solutions Pyramid (MSP) is a testament to the company's outstanding services in the industry. To meet the challenge of SOA enabled Business Process Management (BPM), Miracle Solutions Pyramid based on years of integration and expertise in implementing IT enabled solutions for global 2000 companies, aligns IT with business goals through SOA-enabled BPM. This enables organizations to build service-oriented business applications that automate processes in a way that enables business flexibility. The Miracle Solutions Pyramid offers four layers of services in Business-IT Alignment, Business Process Transformation (BPX), SOA Architectural Services, and SOA Industrialization services. Through this organizations can reap increased IT efficiency by aligning IT with business goals, increased ROI on existing IT assets, reduced costs and increased revenues which ultimately provides a competitive advantage enabling the organization to respond to the timely changes in business environments.
Miracle Software has seen a steady growth over the last 20 years and has been in the forefront to be the global leader in integration space. "Last year we had a great progress with 43 percent growth and this year we are thinking(planning) and targeting very well for 100 percent", exclaims Prasad. The firm also takes great pride through its off shore delivery centers which are very unique in terms of the competition aiming to improve collaboration and speed to market. The fact that the centers operate at Eastern Time, provides an advantage for the firm to deliver both of its services in design and architecture things off shore, helping in reducing the total cost of ownership for its customers. "We provide Managed Services around the Integration Space whether it is SOA, Business Process Management, Enterprise Application Integration or Business to Business capabilities. Customers are looking to solve various initiatives around the Procure to Pay, Quote to Cash or Order to Cash and other Business Processes", explains Prasad about the company's varsity of services that caters to the present industrial pain points.

The Best of the Bunch
Miracle Software has had a good run in the industry and this is attributed towards its commitment to innovate and its never ending pursuit to do it right the first time itself. The company's in-depth understanding of various industry verticals enables it to provide innovative and end-to-end technology solutions. It leverages business knowledge with expertise across various lines of technology and serves the Banking and Finance, Discrete Manufacturing, Healthcare, Insurance, Logistics and Retail and CPG.
"Our People, with the domain knowledge have been able to put their best foot forward by incorporating the technologies aided by the frameworks and the quality processes and this makes us very unique in this space especially around customers that are implementing SAP, Oracle, SoftwareAG and IBM Technologies", explains Prasad.

Organizational Culture
Adding to the companies merit is the exhibition of an honest work culture. The firm's state of the art Business Partner Innovation Center at Novi helps address some of the Transformation challenges of their customers guided by their various Competency Centers, called "The Center of Excellence" (COE) in the B2B, B2C, EAI, SAP and BPM space. The company houses 1200 employees lead by its inspirational CEO who through his innovative managerial approach has imbibed great work culture within the team. The firm's belief to constantly learn and improve is imbibed in every personnel in the organization. IT Gurukulam is one such program initiated by the company where fresh recruits go through a rigorous nine month boot camp. This helps the recruits to get exposed to the best practices, common challenges and case studies of past projects executed to get best results. The company also operates an internal certification, knowledge management and knowledge sharing mechanism to ensure that everyone in the team is constantly upgrading to technology and business skills.

Driving Innovation
The company's philosophy "If You can Dream about IT, We can Make Miracles happen" reflects the company's passion and enduring commitment for driving innovation and engaging in thought leadership. The firm believes in maintaining ethical values and a strong sense of mission, and has understood that all this can be realized by the combined strength of the employees, the company and customers.
In the long run, Prasad aspires to build(expand) a miracle city in his hometown in Vishakhapatnam housing close to 50,000 people and has already set a five year aggressive pact to meet this long term goal. This goal according to the CEO will be realized to solve world problems and deliver customer satisfaction. With such a vast environment of technical brilliance combined with the inspirational leadership of Prasad, Miracle Software has laid the foundation for a higher transcendence in the business space.

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