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May - 2011 - issue > siTech10 2011
DesiYou Taking Indian Entertainment to the World
SI Team
Monday, May 2, 2011
DesiYou, a global online video distribution and marketing agency, specializes in the global Indian entertainment market. The company markets and distributes Indian entertainment, which includes regional and Bollywood Indian content. Unlike other similar companies that focus on India alone DesiYou is taking Indian entertainment global by marketing to over 55 countries through web, mobile and TV as platforms for the distribution of its content.

Founded by Ash Kumra and Harish Rao in 2007, the Irvine, California based company, works with both Indian entertainment and Hollywood entertainment companies. “We would like to describe ourselves as an east and west entertainment connector; I don’t think any other company is doing that. This is a main differentiator,” says Kumra, Co-founder & Chairman, DesiYou.

The company plans to increase their offering from Indian and Hollywood entertainment by including contents like sports. Increasing the content and increasing the distribution relationship is the primary objective of the company now. Kumra has a very ambitious goal of making DesiYou the biggest content agency distributing Indian Entertainment content worldwide, in next 3 – 5 years.
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