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February - 2009 - issue > Movers and Shakers
Resuming Old Roles
Vimali Swamy
Sunday, February 15, 2009
Palanivel Kuppusamy (Pala), one of the co-founders of Dexterity, has resumed his role as the company's Chairman and CEO. Having founded Dexterity in 1999, Kuppusamy was the company's Executive Chairman and CEO till last year until Anantha Krishnan's entry in early 2008. Talking about the corporate re-structuring, Pala says, "Krishnan came onboard when Dexterity decided to move beyond Technology and KPO into Marketing and Customer Informatics. A former Accenture partner, with invaluable experience in Analytics and Marketing Strategy, Krishnan has been an inspiring leader. He has put in place best practices and processes and helped Dexterity move up the value chain." He has now moved into a strategic advisory role.

In his new role, devising a new go to market technology in the financially crunched market is his greatest challenge. Heading a company of about 260 people, Pala believes in leadership through listening. Staying optimistic, ability to identify the strengths of his people and entrusting them with ambitious targets, balance of long-term strategy and eye for details are his greatest strengths. But high optimism at times also tends to become his weakness, he admits.

Having a master's degree in management from IIM-Indore and an engineering degree from GCT, Coimbatore, Pala has deep experience in handling assignments with market research industry leaders like ACNielsen and NMR. He has also worked with Cognizant and Dun & Bradstreet's software business.

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