With a strong focus to create and consume in India through an integrated "designed and manufactured at India approach", Redeem Software, as a full spectrum Outsourced Products Development (OPD), provides product lifecycle services across the needs of OEMs (Original Equipment Manufacturer). With its headquarters in Bangalore, the company positions itself as a firm that can design complete systems based on both the global product realization model leveraging the best-in-breed talent and resources as well as by being a technical powerhouse in India with tremendous domain knowledge that can design full systems within India for creation and consumption within India. "We aspire to be a company that follows 'Designed at India' approach in product development space," affirms Chandra Mohan, Chairman & CEO.

Redeem Software is virtually and vertically integrated to be able to provide both discrete or point services and end to end product realization programs as well. Redeem provides Manufacturing Solutions on a Managed Services model enabling it gain the edge of being an integrated &turnkey design led production services player

Throwing more light on this theme central to the company's vision Kannan, President, says, "With our Emerging Markets Penetration Program we participate early on with our global customers on their customization needs for the local market positioning us as reliable partners in the design led product life-cycle services play. It provides us with engagements that are full systems design in nature than just co-creation support services."

This approach has also helped the company get better market traction on the product sustaining needs of global OEMs. The company's endeavors to move up the value chain in terms of developing full systems has helped them compete on a global stage. "We can effectively compete in several mega deals that are either technology transferled integrated turnkey design or manufacturing deals or people and product transfer-led, long-term, large-sized sustaining engineering deals," explains Kannan.

To facilitate Indian and other emerging markets penetration charter for Global MNCs, Redeem has created an other core strength as one of its USPs to its customers- Very Strong Expertise on Front End Elements (FEE) of a Product Life-cycle Management continuum. The capabilities are provided through a combination of both in-house and ecosystem of reputed partners. The FEE spans areas including concept treatment and development, systems requirement definition and development, IP Conflict search & assurance, Industrial design and rapid prototyping.

"As a country we have come a long way in the value chain and are at a point where several full systems development are starting to get outsourced to India," says Chandra Mohan. "We are pushing ourselves hard for making Designed at India as a key enabler for Make in India." With this innovative approach, Redeem software not only aims to make the country independent in consumption but also enables global corporations to sell more of their products successfully in the Indian market by adding the customization and localization flavors needed for this market. "It is a win-win situation for the company and the stake holders," says Chandra Mohan.

Creating the Quantum of Added Value

Redeem Software, which was founded in 2009, aims to become the global hub for product design and development across different industry verticals including communication, convergence, strategic, and medical electronics. The company focuses on three major lines of business-Engineering Services Outsourcing (ESO), Outsourced Products Development (OPD), and Internet of Things (IoT).

It is estimated that the market for electronic goods and services would increase from a current level of $100 billion to $400 billion by 2020, just within India. Redeem also aspires to be a company that provides 'Designed at India' approach to be a key enabler for the 'Make in India' thrust. Redeem's choice of focus verticals - Communications, Aerospace and Medical are monster markets in their own rights for creating and consuming products just within India. These are verticals where the engineering complexity and continuity of availability demands on the systems are very high, because of their inherently mission critical nature.

"There is clearly a huge potential for electronic systems design and manufacturing in the country. We are in the process of becoming a major force that is part of this revolution. There's never been a better time than now for the Make in India Movement" adds Chandra Mohan

Fulfilling the Needs of New Age of Engineering

Redeem Software's new age engineering services offer multi-disciplinary approach to new product design and development. It focuses more on mission critical highly engineered and high availability systems, and has an ecosystem that is dependable and composed of long term partners for complete product realization needs. Redeem Software's production-ready solutions and IP components help its customers accelerate time to market. The company's currently engaged in co-creation of high-end work network infrastructure equipment/elements including access and edge infrastructure on an OPD model. The company started with its focus on the APAC market is now moving to North America and Europe geographies after witnessing success based on growing anchor customers in the JKTC region. The company also has significant IP blocks in the Text Analytics space in addition to focusing on cutting edge are as like SDN & NFV intra of communications vertical. It is also focusing on the network interoperability testing opportunities wave arising due to the migration driven next gen software defined infrastructure needs of OEMs and Telcos. The company is also amongst the few in the industry that is building capabilities spanning mechanical, mechatronics, electronics, and software to make it amongst the few players with this nature of cross domains expertise.

On the genesis of the Company name, Kannan says, "The word 'Redeem' is the coinage of the first two alphabets in each word of the phrase that denote company's cor' activity-Research and Development in Embedded Systems. Perhaps- sooner we may look for a new name to reflect the beyond embedded systems focus that we have taken to in our evolution trajectory."

"We are a technical powerhouse with tremendous domain knowledge that enable our global customers accelerate on their customization needs for the local markets"

Through delivering speed and excellence in technology with product realization programs, Redeem software has been creating long-term customers. As an emerging business, the company is firmly committed to aligning its organizational objectives with the career objectives of its professionals. Redeem helps each employee develop a plan that aligns his or her talents and aspirations with the strategic direction of the company. Its collaborative innovation focuses on generating cost savings through value engineering and vertical integration efforts. "We provide' Product soul' in a 'services shell,'" says Kannan. Redeem is well on its course to growing as a company that is differentiated and amongst the pioneers in the integrated turnkey designed product life-cycle services play. Our emphasis will always remain in being amongst the best and not amongst the biggest. "In five years from now, we may not be the biggest but will be amongst the best Engineering & Design Solutions Companies. Great companies are built with this emphasis," says Mohanand Kannan in one voice.