March - 2009 - issue > Top 10 Internet companies
Monetizing online games
si Team
Monday, March 2, 2009
PlaySpan is the game industry’s first publisher-sponsored in-game commerce network. PlaySpan’s patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers, including Aeria Games, GamersFirst, Gravity Interactive, Inixsoft, Saga and Ntreev, have selected PlaySpan as their official marketplace for virtual goods.

PlaySpan has the backing of investors like Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. For publishers, using PlaySpan’s platform proves beneficial in attracting and retaining new gamers, those who wish to transact, make money, and connect with friends in the virtual world.

PlaySpan also offers payment solutions through its subsidiary PayByCash. PlaySpan earns royalties on each transaction, creating a viable long-term business model. PlaySpan Marketplace customers can purchase virtual items, subscriptions, time codes, starter packs, and virtual currencies in a secure publisher authorized environment.

“For the first time, online gamers have a quick and simple way to buy virtual currency and in-game items without having to use the risky and unreliable grey market,” says Karl Mehta, CEO of PlaySpan.
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