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November - 2011 - issue > Spotlight: Internet
Jivox-A-platform-for-Interactive-Video-Ads-
si Team
Wednesday, November 2, 2011
A total of 180.37 million Americans viewed online video content in August 2011, a huge number on any scale. Online videos are gaining more popularity every passing day. This is true with the rest of the world as well. A major percent of people getting online does so to watch movie, making online video space a very valuable advertising platform for companies. Interactive Video Ad is the new star in this arena, and it is helping thousands of technology companies to promote their new software and hardware solutions online. Jivox, a cross-platform Interactive Video Advertising Technology Company, enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox, interactive video ads can be easily authored and delivered pre-roll, in-banner and on mobile devices and tablets.

This San Mateo, California, headquartered company was founded by Diaz Nesamoney in 2007. The company’s technology ensures these ads are compatible with all platforms without worrying about all of the challenges of HTML5/Flash, operating systems, browsers, video encoding, form factor and other issues in delivering video ads across multiple platforms. It also provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via its proprietary real-time analytics platform — BrandGage. The platform is used by over 75 media companies including Gannett, Bloomberg, AdBrite, Charter Communications, Sun Times Media, InteractiveOne and Lee Enterprises as well as several digital agencies like FUOR Digital, Universal McCann, OMD, GroupM and Starcom.

“Our clients license and use the Jivox platform to deliver video ads online, on mobile and tablet devices and manage all aspects of ad operations through an easy-to-use web based interface,” says Nesamoney, Founder, President and CEO, Jivox. With the increasing online video consumption and the effectiveness of interactive video ads, the company’s future seems secure.

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