Heading to the Third Platform with Cloud
Prasad Rampalli
Senior Vice President, Solutions Group-EMC Corporation
Thursday, January 2, 2014
EMC Corporation (NYSE:EMC) is a provider of data storage, information security, virtualization, analytics, cloud computing and other products and services. The company currently has a market cap of $49.22 Billion.

The world is going through an interesting and exciting transition where we have confluence of multiple technology trends driving an inflection point on the design of next generation IT. IDC labels this as the emergence of the 3rd platform fueled by Mobile, Social, Cloud and Big Data Technologies. Rapid adoption of new technologies to maintain leadership is a need for the day.

The technology need of enterprises which is not satisfactorily being met by the current solutions offered by vendors is management and orchestration across heterogeneous cloud environments.
Security is a major challenge to codify in our systems as the rate of vulnerabilities continues to exceed any framework that can get ahead of what's coming with mobile, big data and cloud adoption. IT’s agility to flex with varying needs of the business continues to be a test. The transition to cloud and self service is a key imperative that CIOs have to succeed in.

Overcoming Challenges
Bridging the last mile of deploying the solutions is a tough task. The traditional model of having SI and services-only based deployment of solutions has a built-in inertia. Making it easier with a snap fit deployment approach is a challenge, EMC uses proven and certified reference architectures based on integration standards or platforms and also aggressively pursue converged infrastructures as pre-integrated building blocks that eliminate the need for IT shops to start from scratch and do their own integration.

Synchronizing ISV/Ecosystem technologies with company’s product releases is complex to begin with and the mission to innovate and deliver "differentiated solutions" through integration makes it more complex. To overcome this challenge, EMC Corporation is building deep partnerships with key ISVs through joint labs in order to be updated with what they are building while also collaborating with them on how the mutual products can deliver a 1+1 =3 value prop for the customers.

The Future
In today’s fast-paced and highly competitive marketplace, it is very crucial for organizations to be flexible enough to change in order to remain lucrative and up-to-speed. Key to innovation is a continuous learning model imbibed in teams which needs to be role modeled from the top. “As a leader, I take it upon myself to be "in-depth" with the key technologies driving our strategies and encourage the same with my team. The other aspect of innovation is the ability to attract a diverse talent that is both global and cross domain. Embracing an open culture of healthy debate and relentless pursuit of what's the best answer for the business with recognition and reward based on results is a key to retain this talent.

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