The rapid growth of Mobile usage in India is indeed remarkable. In the past few years, mobiles have penetrated the most remote sections of our country where getting a landline used to be a distant dream. This phenomenon is a reflection of the global ubiquity of mobile phones. This decade has witnessed not only strong proliferation of mobile technology, but also phenomenal advances in innovation.

From being a voice only device, the ‘mobile’ is now a personal data and media repository. It is hard to find a device in the market that does not have a high resolution camera, and a powerful processor. Being a convenient handheld device with such capabilities, the mobile has ushered in an era of information and content creation and sharing such as never before. I can snap pictures on my holiday trip and instantly share them with my friends all over the world. mobile phones have emerged as gateways to create, share and consume personal content.

Two parallel developments have contributed to the transformation of mobiles into all-in-one information sharing and storing devices. While the capabilities of the devices themselves have improved on the one hand, advances in the deployment of faster data transfer Technologies such as 3G and 4G have considerably enhanced user experience on the other hand. However, this convenience of personal content creation and sharing is not without limitations.

Race to grab the biggest market share, has led device manufacturers to focus on improving networking and data sharing among their own devices, while inter-platform data sharing remains unaddressed. The industry has several hardware and software platforms, each vying to be the market leader – Google Android, Apple, Symbian, Qualcomm Brew, Blackberry, Windows Mobile just to name a few. In order to present a comprehensive solution, each company has its own suite of software that’ll enable Users to backup and share content. Video call with Facetime is limited to iPhone 4, Ovi is for Nokia devices alone, Mobile Me is for Apple devices.

Seamless data and media sharing across devices of any make (of course limited by their hardware capabilities) is still not available. At United Mobile Apps, we solve precisely this problem. Our cross platform software Unify combines a rich set of features that leverage the native device capabilities and present application developers with simple interfaces to develop innovative information sharing and distribution software that cuts across this device-data barrier.

Unify enables individuals to not only share their content across Mobile devices, but also across desktops, laptops and ipads. Some salient components of Unify are – a module that syncs data on multiple devices and keeps them all up to date, a module that provides an intuitive interface to share content, a module that enables remote management of devices.
While the industry waits to herald a leader with a steadily increasing share in the platform space, there exists a significant opportunity to improve user experience in leveraging cross platform capabilities and share content regardless of the recipients phone make.

Mobile phones have transformed how we communicate. Now the second wave of innovation using Mobile phone as platform will transform how we use computational abilities in our day-to-day activities. The scope of innovation in this space appears limit-less.

Arun Samudrala
President & Co-Founder, United Mobile Apps.