Dell opens exclusive stores in India

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November - 2008 - issue > Tech Buzz

Dell opens exclusive stores in India

ST Team

Wednesday, November 5, 2008

Enabling the Indian multitudes to have a direct access to Dell products, the PC manufacturer's Indian arm, Dell India, announced the opening of its exclusive stores in New Delhi and Coimbatore. The stores will allow the customers to pick the preferred product from the shelves and customize the looks and configuration of the unit.

As a part of its consumer outreach strategy the company has opened the stores, which will offer its entire range of products including Inspiron, Studio, and XPS. "The opening of the Dell exclusive stores in Coimbatore and New Delhi also marks an important next step in the rollout of our multi-channel model in India", says Girish Mehta, Director, Consumer Marketing, Dell India.