Brightpearl, a provider of cloud software that integrates orders, inventory and customer data across multiple retail channels, has raised $8 million in Series B financing. The round was co-led by seed investors Eden Ventures and Notion Capital. The company is headquartered in San Francisco, California. The firm's total funding stands at $13 million till date.

The problem that Brighpearl tries to solve is the fragmentation in terms of the number of channels that a young e-commerce company is expected to sell into. The main pain point in this scenario occurs when trying to manage stock/inventory across channels, and dealing with things like double-selling, support, delivery, and tracking customers from one channel to another.

"Brightpearl's cloud offering aims to take care of this heavy lifting, helping businesses scale and manage a multitude of SKUs across all of their online and brick-and mortar channels, with a unified system for inventory, order, and customer data," says Salman Malik, CEO of Brightpearl.

Brightpearl was specifically built as cloud software for multichannel retailers. The platform integrates orders, inventory and customer data and lets retailers do what they do best: focus on growing their businesses. The firm claims that multi-channel retailers can rely on Brightpearl's Commerce Acceleration Platform to get their core data and processes under control. This can in turn, save time, money and create a reliable foundation for rapid growth. More than $600 million of gross merchandise value has been traded on the Brightpearl Commerce Acceleration Platform since 2011. Brightpearl is fully integrated with a variety of sales channels including Magento, eBay, Bigcommerce, Shopify and Amazon, providing retailers with built-in access to multiple avenues for growth.