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March - 2009 - issue > Top 10 Internet companies
Adchemy Changes the Digital Marketing Game
si Team
Monday, March 2, 2009
Founded in 2004 to solve the most difficult problems facing digital marketers, Adchemy achieves breakthrough solutions using the unique combination of advanced math, science and high-volume digital marketing experience, changing the game for the entire digital marketing value chain. Adchemy has over 300 customers.

Adchemy CEO Murthy Nukala explains, "Adchemy is leading a sea change in digital marketing. We're moving from broken, poorly performing digital marketing experiences to a new world where the digital marketing experience is cascaded, customized in real time. That means a unified experience for the end consumer, and our customers achieve lower per-customer acquisition costs and simultaneously grow their online customer acquisition business by three to five times - something unheard of until Adchemy started addressing this problem."

Adchemy's Digital Marketing Platform leverages advanced patent-pending mathematical and scientific methods to scale digital marketing. The platform is unique in that it is continuously validated on Adchemy's own high-volume performance marketing unit, Adchemy Actions, a top-25 U.S. online marketer that operates industry-specific destination websites.

Adchemy's proprietary technology is a unique blend of various mathematical disciplines, including structured experimentation, statistical inference, machine learning, logistic regression and advanced data mining. The technology, developed in conjunction with Dr. Rajeev Motwani, a distinguished computer science professor of Stanford University and Google adviser, sets Adchemy apart. Adchemy is also distinguished by its culture and values. The 100- person company has a tremendous cohesion around its six core values authored by employees and recognized every month in a Values Award from the CEO.

Company Growth & Job Opportunities
Based in Redwood Shores, California, Adchemy is led by CEO Murthy Nukala, a veteran leader of innovative, technology-driven businesses. He was the founder of Digital Jones, which was acquired by Shopping.com, a $130 million company that was the best-performing IPO of 2004. Despite the economic slowdown, Adchemy continues to rapidly grow and recruit leading-edge talent across the company. To contact Adchemy, go to www.adchemy.com.

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