siliconindia | | October 20164The road to startup is not aureate but harsh and thorny. When on last Independence Day, Prime Minister Narendra Modi introduced `Start-up India, Stand Up India' initiative, the startup eco-system suddenly got roller-skates to sail through at a pace which they never envisioned. Self-certification, Start-up India hub, register through app, patent protection, Rs.10,000 crore fund, National Credit Guarantee Trust Com-pany, no capital gains tax, no income tax for three years, and many more such initiatives poured new life to the lingering ecosystem in the country. But then, it is equally important for startup entrepreneurs to bring in fresh ideas to solve glocal issues rather than copy the idea from global players with no significance to its audience. Poor strategy and lack of funding and scalability equally affects the startup's bottom line. Contrary, many startups that raise funds struggle to keep the cash burn rate, and ends up drying funds sooner than anticipated, resulting in failure. But in this issue of siliconindia, we bring to you the story of few such startups who have successfully created a niche place for themselves within the industry in our `Startup of the Year ­ 2016' edition. Each of these startups has home-grown products/services that are crafted to address specific needs of the consumers. Their unique vision, product, work culture, success & failure stories, struggle, enthusiasm that seems never ending and dare to grow their startup organically are few points that really catches our eyes. Hope their story inspires young and old to join the startup bandwagon and create history for the country. Anamika SahuManaging Editoreditor@siliconindia.comEditorialBeing Niche-focused is the Key to Success siliconindia Vol 5 · Issue 3 · October 2016 Publisher Alok Chaturvedi Editor-in-Chief Pradeep Shankar Managing Editor Anamika Sahu Editorial Team Ananth. V Inslita R Teles Pushpita Das Sujith Vasudevan Susila Govindaraj VP - Sales & Marketing Virupakshi PattarGM - Sales & Marketing Ratan Nayak Advertisement Queries Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.250 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Bangalore Pradeep Kumar Dalai Delhi Garima Anand advertise@siliconindia.com Visualisers Praveen C P Siva Sankar Group Art Director Ashok KumarCirculation Manager Magendran Perumal
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