Contents
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8
Algoritmic Competitive Advantage – The New Corporate Weapon
Amitabh Ray, MD, Ericsson Global Services
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10
WiseGuyReports: Premium Market Research & Statistical Reports Centre
Nandini Mukherjee
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16
Can Artificial Intelligence be the Answer to Every Analytics Problem?
Marc Vollenweider, Chief Strategist, Evalueserve
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20
How to Select the Right Marketing Technology Platforms for your Business Needs
Erin Moloney, Director – Marketing Digital Agency & Digital marketing, Perficient
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26
Why Moving to Cloud Email is Good?
Sunil Uttam, Co-Founder, Mithi Software Technologies
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30
Affiliate marketing and its Importance in Acquiring Customers
Neha Kulwal, CEO, Admitad India
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34
IT Transcendence - Driving Marketing with Data, Technology and Experiences
Avinash Jhangiani, Chief Innovation Officer, Omnicom Media Group
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38
Collaboration in the Information Age
Matthew March, CIO, Colony American Finance
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42
Digital Marketing Changing the Face of Communication for Brands Today
Veer Chand Bothra, Chief innovations officer, Netcore Solutions Pvt. Ltd.
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50
The Nuances of Marketing
Dee Hadley, CMO, UNO Restaurants