Adchemy Changes the Digital Marketing Game

Date:   Monday , March 02, 2009

Founded in 2004 to solve the most difficult problems facing digital marketers, Adchemy achieves breakthrough solutions using the unique combination of advanced math, science and high-volume digital marketing experience, changing the game for the entire digital marketing value chain. Adchemy has over 300 customers.

Adchemy CEO Murthy Nukala explains, "Adchemy is leading a sea change in digital marketing. We're moving from broken, poorly performing digital marketing experiences to a new world where the digital marketing experience is cascaded, customized in real time. That means a unified experience for the end consumer, and our customers achieve lower per-customer acquisition costs and simultaneously grow their online customer acquisition business by three to five times - something unheard of until Adchemy started addressing this problem."

Adchemy's Digital Marketing Platform leverages advanced patent-pending mathematical and scientific methods to scale digital marketing. The platform is unique in that it is continuously validated on Adchemy's own high-volume performance marketing unit, Adchemy Actions, a top-25 U.S. online marketer that operates industry-specific destination websites.

Adchemy's proprietary technology is a unique blend of various mathematical disciplines, including structured experimentation, statistical inference, machine learning, logistic regression and advanced data mining. The technology, developed in conjunction with Dr. Rajeev Motwani, a distinguished computer science professor of Stanford University and Google adviser, sets Adchemy apart. Adchemy is also distinguished by its culture and values. The 100- person company has a tremendous cohesion around its six core values authored by employees and recognized every month in a Values Award from the CEO.

Company Growth & Job Opportunities
Based in Redwood Shores, California, Adchemy is led by CEO Murthy Nukala, a veteran leader of innovative, technology-driven businesses. He was the founder of Digital Jones, which was acquired by, a $130 million company that was the best-performing IPO of 2004. Despite the economic slowdown, Adchemy continues to rapidly grow and recruit leading-edge talent across the company. To contact Adchemy, go to