Berkeley: Driving Attention to Analog in a Digital World
Date: Tuesday , November 03, 2009
The different analogies on the advantage of digital over analog are marred by the fact that without analog the digital world would not exist. This has spelled success for California-based Berkeley Design Automation- a leader in design technology for advanced analog, RF and mixed signal integrated circuits. “As the world gets digital the paradox is that there is more of analog,” says Ravi Subbramanium, CEO, Berkeley. For instance, be it the audio or the display or the memory peripherals of an iPhone, analog is an essential component.
Circuit analysis technology developed by Berkeley provides fast and accurate noise analysis for current and future analog/RF circuits. The accurate analysis eases the life of today’s designers of complex analog and RF mixed signal integrated circuits. The best example would be Berkeley’s Analog FastSPICE (AFS), a unified circuit verification platform. The platform enables analog, mixed-signal, and RF design teams to verify within a single executable implementation, which would otherwise require numerous simulators.
The company has contributed significantly to advancing the digital consumer electronics and wireless industries through its FastSPICE versions like the Analog FastSPICE Nano. The company is recognized as one of the top 200 influencers in the wireless industry. Majority of the company’s revenues are generated from the wireless and digital consumer markets. Some of its customers include Qualcomm, Fujitsu, Texas Instruments, Broadcom, Samsung, Penasonic and NXP Semiconductors.
Founded by Amit Mehrotra and Amit Narayan in 2003, Berkeley is funded by Bessemer Venture Partners, Woodside Fund, Panasonic, and NTT. Within the six years of establishment, the EDA firm has tapped over 50 customers and partners, including twelve of world’s top 20 semiconductor companies and eight of Japan’s top 10 consumer-electronic companies.