Salorix raises funding to advance its technology development
Date: Tuesday , December 06, 2011
Salorix, a social media marketing and analytics firm developing a new platform for social media campaign management, raised $3.5 million in Series A funding. This funding round was co-led by Inventus Capital Partners and Nexus Venture Partners. The company is planning to use this funding to advance its technology development efforts and provide its customers with comprehensive and expanded solution sets for managing their social media campaigns effectively.
“Central to our development has been an unwavering commitment to provide global customers with best-in-class solutions tailored to digital marketing needs, focused on their social media initiatives and enabling them to respond to new market complexities,” says Dr. Santanu Bhattacharya, CEO, Salorix. The company works with many of the world’s largest brands and agencies to simplify and scale social media engagement. Its Salorix Social Marketing Platform enables multi-channel listening, social media campaign planning and engagement in a unified framework.
The company is headquartered in Santa Clara and has offices in New York City and Bangalore. Its customers include Blue Shield of California, AARP, United Online, HP/Palm and agencies including Mediacom, OMD and Universal McCann. “We are thrilled to be working with Salorix, a firm that is developing disruptive technology to enable small as well as large organizations, brands and agencies achieve their social media goals,” says Naren Gupta, Co-Founder, Nexus Venture Partners.