Laptop: India's new lollipop
Date: Tuesday , May 02, 2006
According to IDC, the total number of laptops sold in India in Q3 2005 was 1,54,000 units as against 56,000 units in Q3 2004, which translates to a growth of 176 percent year-on-year. India is fast becoming a large laptop market in the Asia-Pacific region with sales numbers expected to cross approximately 3,00,000 units in 2005-06, according to Frost & Sullivan.
This growth has come about due to a combination of factors such as affordability, increase in demand for mobile computing in a fast-growing economy, growth of wireless telephony, and adoption of new technologies. An important event was the onset of a zero-duty regime in April last year, which brought laptops within the reach of the budget buyer.
In 2005, for the notebooks and desktops market, the rankings remained unchanged—HP retained the top slot with a market share of 17 percent, followed by HCL at 13 percent and Lenovo (IBM) at 7 percent in terms of unit shipments. Zenith registered a volume growth of 350 percent in 2004-05 in the laptop segment.
Laptops are also gaining acceptance as their portability, and more importantly performance levels, are matching those of a desktop PC. The key verticals driving the adoption are education, BFSI and SMBs. Apart from large enterprises; SMBs are also contributing to a significant portion of shipments, according to IDC.