Act-On Software nabs $16 Million from NVP
Date: Monday , October 01, 2012
Act-On Software, the marketing Automation Company, secured $16 million in new venture financing. Norwest Venture Partners (NVP) led the round, with existing investors Trinity Ventures, US Venture Partners and Voyager Capital.
"We are seeing a huge and sustained demand for our cloud-based marketing automation solution from small and mid-sized businesses, the Fortune five million, across all major industries. This new investment will enable us to further increase our business momentum by expanding operations globally to meet this demand, and also to accelerate product innovation. The next wave of online marketing goes beyond marketing automation, and we plan to address the management of the entire customer lifecycle with a single, easy to use and integrated marketing platform," says Raghu Raghavan, Founder & CEO of Act-On Software.
Founded in 2008, Act-On Software headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India. Act-On helps customers solve some of their problems in marketing by enabling them to use its platform to organize their online marketing efforts, generate high quality leads and turn those leads into sales. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more.
It is backed by venture capital firms Norwest Venture Partners, Trinity Ventures, U.S. Venture Partners and Voyager Capital. In addition, the company has received an investment from Stanford University.