Encora: Leading Collaborative Product Development Firm
Date: Monday , November 02, 2009
Encora, headquartered in Scottsdale, AZ is a leader in the Collaborative Product Development (CPD) space.
Collaborative Product Development (CPD) is the next stage in the evolution of the well-known OPD (Outsourced Product Development) space where, as against outsourcing core product development to supplier, the customer and the supplier collaborate together to design and develop new products. A collaborative development model improves quality of the product, reduces the time-to-market, increases employee retention and IP protection and reduces the overall cost of product delivery. A CPD model, as Encora realizes through its own experience, requires a unique set of tools, methodologies and frameworks to support a real-time collaboration between multiple parties.
Venu Raghavan, the CEO of Encora and a recipient of E&Y Entrepreneur of Year award for 2008, started the company in 2005 and led the company through this fundamental evolution over the past four years. Today, with over 1000 employees, spread over nine global offices in five countries and with over 50 product company clients, Encora’s CPD services include – new product co-development, product re-engineering, support/maintenance, product QA, product support, amongst others.
Encora offers these services by establishing a CDL (Collaborative Delivery Lab) for its clients, which includes leading firms such as Google, Microsoft, Symyx, Handango, SPX, Churchill Downs, Bausch and others. A CDL is created through a very well-defined and repeatable process that involves stakeholders from both the client and the Encora sides.
Encora’s clients come from a range of solution clusters that includes – media/entertainment, health-care, medical technology, financial services, CRM, retail/distribution/logistics, mortgage and e-business.
“Our customers tell us how impressed they have been by our thought leadership on the collaborative product development process and the benefits they have gained from this approach.” said Venu Raghavan.
Encora is a wholly owned subsidiary of Indecomm Corporation and has investment from leading venture capital firms such as Sequoia Capital, IFC (a division of World Bank) and Tiger Capital Management.