Cashing on a Stellar Brand Date:   Tuesday , February 11, 2014 If you would like to get a tip on how to build a global product company, most entrepreneurs will share the mantra –\"Make your product work local, then take it Global.\" Well, in case of the Indian IT services companies\' growth trajectory it is the other way around. Today the entrepreneurs of Indian services companies are more serious about taking their brand back homeland to win domestic deals, thanks to the stints of proving themselves in the global market. Now, as India has developed a stellar brand as an IT services economy, most of the major global enterprises like to use Indian firms in some capacity for their IT support globally. They are no more providing any low-value administrative work; however they are maturing and proving themselves as the smart players who are best in class in taking on smart work, such as analytics, cloud and mobility services. The main reason for India being the preferred outsourcing destination for U.S. companies is its ability to swiftly retool and reposition itself according to the needs of the market. As businesses in the U.S. and Europe are witnessing a dramatic change, so are their needs and requirements from their technology vendors. Most importantly Indian IT firms are quick to sense this transformation and adapt to the change. The CIOs of enterprises are looking for such firms that are quick to adapt the change, understand the requirements, and have the arsenal to provide bouquet of services with the core skill sets. To help CIO’s in the U.S. find the perfect partner for their outsourcing needs, this issue we present to you \"10 Most Promising IT Services Companies from India \". These companies are most likely to help your enterprises realize greater efficiency, faster time to market, decrease in operational cost, expansion in customer base and much more. This issue, we also present an exciting story of how California based embedUR, an IT services company under the leadership of Rajesh C. Subramaniam, CEO continues to provide services and fulfill the company’s long standing commitment to its customers.