Blueocean Market Intelligence: Transforming Data Analytics and Research with a 360 Approach
Date: Tuesday , May 06, 2014
Enterprises are bombarded with the data overflow each day. The abundance of this disorganized data from transactional data, market research, and social media has compelled corporations to make sense of all these different data streams flowing into them. Adding to the woes, there has also been a paucity of resources in tracking down these unstructured data to be analyzed and interpreted in an understandable format; and now companies are looking for that service layer enabled by a technology to make sound business, data-driven decisions.
Enter Seattle headquartered Blueocean Market Intelligence, a global analytics and insights provider that helps companies realize a 360-degree view of their customers through data integration and a multi-disciplinary approach. Founded in the year 2000, many leading companies have benefited from their relationship with Blueocean Market Intelligence with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention.
Synthesizing Relevant Data for a 360 View
In today\'s highly data driven and competitive market place, synthesizing knowledge from the large pool of information has become a necessity; a searchable repository and basic meta-analysis just does not do the trick. The most effective business decisions come from a synthesis of data streams and not from one-dimensional sources. And with many uncertainties looping around companies, marketers and researchers need to understand the traits of good synthesizers and thought partners, and gain a true 360-degree view of the customer.
\"Using our unique approach, Blueocean Market Intelligence ensures the comprehensive use of all available structured and unstructured data sources, enabling them to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony,\" adds Dr. Kumar Mehta, the CEO.
Comprehensive and Consultative Analytics Solutions Designed for Today\'s Complex Business Problems
Blueocean Market Intelligence has quickly become an analytics hub for companies looking to solve multifaceted business challenges, and for truly consultative, end-to-end analytical solutions.
They bring a high level of technical proficiency, combined with business expertise, to identify and address the areas that matter the most to companies. They seek to improve marketing performance, efficiently trade-off risks against different available options, maximize customer lifetime value, and increase operational efficiency.
Blueocean\'s Market Intelligence solutions include predictive capabilities, where they extrapolate historical data to identify and chart out future behavior. They remain focused on leveraging advanced analytical capabilities, great team and in-house expertise based on the latest analytical tools, techniques, data management and reporting/visualization principles. Their engagement models are extremely flexible, which ensures that they suit a variety of organizations with differing analytic capabilities, business needs and data availability.
The firm built strong relationships with many Fortune 500 companies across a variety of industries, including long-standing client Microsoft, and has a global footprint with over 700 employees covering the United States, United Kingdom, Middle East and India.
The firm has found great traction in technology, consumer goods and life sciences and continues to build superior analyst teams, technology and solutions to support other data rich industries such as retail, telecommunications and financial services. \"We are getting better in investing and innovating in these three areas,\" adds Dr.Mehta.
Blueocean Market Intelligence already has a great customer retention rate of 95 percent. They attribute their success to the singular focus they maintain on solving hard customer problems and their devotion to creating the type of environment for their employees that enables them to attract and retain the best.
Envisioning a broader repertoire of services and solutions, Blueocean Market Intelligence plans to continue to help their clients make informed decisions through intelligent customer and data analytics - all based on thoughtful and well-triangulated views of customers, competitors and market trends.