Desi Flicks with Videshi Look
Date: Friday , March 31, 2006
Bollywood is India’s foremost dream factory. And this factory wants to package its products the international way. Approximately 800 films are made in India each year, with half of these being produced by studios in Mumbai, known as Bollywood. Indian studios are now looking to maximize sales and distribution opportunities for their films outside India.
Many studios and post-production facilities are turning to digital color grading technology, one of the most advanced digital color correction systems. This is to meet the technical and artistic requirements for international markets.
Avitel Post StudioZ Ltd., EFX Labs, Raj Taru Studios, Spirit and United Studios Ltd (USL) recently adopted Autodesk’s Discreet Lustre system, which is used to realize “look and feel” ideas in movies around the globe. In Bollywood, the Discreet Lustre system has shaped groundbreaking films such as Kaal, Lakshya, Black, The Rising and Chocolate.
Autodesk’s Discreet Lustre system is employed as part of a digital intermediate (DI) process, in which film is converted to high-resolution digital files and then back to film. Converting to a digital format gives filmmakers greater control over a film’s color manipulation and visual effects. Moreover, using a DI process often increases production efficiency since shoots can be completed faster.
Autodesk, Inc. (NASDAQ: ADSK) is a software and services provider for the manufacturing, infrastructure, media and entertainment and wireless data services fields.