Performing in Price Sensitive Market
Date: Wednesday , April 01, 2009
An avid reader, traveler, and poet Sridhar Mani has taken over a new role as the Director and CEO of American Megatrends India (AMI India). He has over 15 years of experience in the industry, of which he has spent about 12 years in the U.S. in various capacities in organizations like NIIT, Mahindra British Telecom, and recently as COO at Business Oriented Software Solutions (BOSS). Prior to becoming CEO, Mani served as the Corporate Advisor for AMI India.
In his current role at AMI, he is responsible for growing business in Asian, African, and the Middle Eastern markets for AMI’s products and services, and the challenge lies in establishing and increasing the market share for Vehicle Tracking, Storage, Embedded, and BIOS solutions. At present he leads a team of 250 plus people at the company’s India development center at Chennai. This is a huge change compared to his role at BOSS as the company and its product range were relatively smaller than that of AMI.
Having spent a major part of his career in the U.S., Mani finds a tremendous difference in the consumer and market trends in India. “Brand awareness among Indian consumers is remarkable and the market is price sensitive. ‘Price to performance’ is the name of the game to survive in India. While the U.S. market is more tipped towards innovation, India is still predominantly a services market,” Mani says.
A graduate in Physics from the University of Madras, Mani completed his computer education from NIIT and also holds an Executive MBA from Emory University in the U.S. In 2005, he won a Leadership award for ‘Outstanding Leadership and Vision’. Mani believes that the Indian education system is yet to change from its being pedagogic and it must lay more emphasis on practical knowledge, as this is what will help youngsters to widen their scope of knowledge and trigger innovation.