Serus: Removing Kinks in Outsourced Manufacturing
Date: Monday , November 01, 2010
Between 1995 and 2007, the number of transnational companies increased from 38,000 to 79,000, and foreign subsidiaries nearly tripled, from 265,000 to 790,000. Between 2007 and 2010, R&D outsourcing is forecasted to increase by 65 percent, and engineering services and product-design projects will increase by more than 80 percent. Portfolio rationalization is eliminating SKUs (Stock Keeping Units) almost as fast. All these amalgamate is creating constant turmoil to supply chain executives who are facing five major challenges — cost containment, supply chain visibility, risk management, increasing customer demands, and globalization. These are exactly the challenges that Serus addresses with its wide array of solutions.
Founded by Indu Navar in 2001, Sunnyvale headquartered Serus provides enterprises with end-to-end Intelligent Operations Management solutions. When a company deploys Serus solution, it addresses an organization’s three main points, operations, finance, and IT. “What we do is help companies manage their operations by running our solution alongside their existing ERP systems, be it Oracle or SAP, in support of the manufacturing efforts that takes place outside their four walls, which includes collaboration with their extended outsourced partners,” explains Indu, CEO, Serus. The company’s core solution is an Intelligent Operations Management (IOM) application suite with a B2B Hub that provides real-time data aggregation and content management. This IOM removes the need for large, complex spreadsheets that are difficult to maintain and audit. Serus deploys its product through a private or public cloud computing platform based on the client’s requirement. With its Supply Chain solutions, it has improved the inventory visibility at subcontract manufactures from 85 percent to 99.5 percent.
Today the company’s clients include top players like AMD, Boston Scientific, Cisco, Flextronics, Juniper Networks, nVidia, Thermo Fisher and Wente Vineyards. Serus has firmed its foothold in four major business verticals; Semiconductors, Hi-tech manufacturers, medical devices and consumer packaged goods. Since recession, most organizations are striving to be lean while increasing their profit margin. This opened a vast opportunity for Serus and is equipping itself for this by hiring more employees.