Do Startups Have Future In Mobile Segment?

Date:   Monday , January 02, 2012

A report from the analyst firm Berg Insight mentions that the mobile marketing and advertising industry is expected to grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.5 billion in 2016. This will add to 15.2 percent of the total online advertising market or 3.8 percent of the total global advertising spend for all media.

InMobi, a mobile advertising company, raised $200 million; Mobile application monetization platform Launch Money raised $1 million in seed funding:Yesware, an email app for salesperson also raised $1 million; and the mobile gaming startup MojoStreet raised $350,000. These are few of the investments raised by mobile sector in 2011. The future is too bright.

Previously, the companies were into short campaigns for advertising on mobile, but due to the increasing reach of the mobile sector, they have started to launch full campaigns on mobile. Today, mobile is becoming an inseparable part of advertising and entertainment, thanks to the thriving adoption of smartphones and mobile. To continue with this growth, the companies need to integrate mobile components with traditional media campaigns.

With many acquisitions being seen in the mobile marketing industry and further consolidation is expected to bring about an ecosystem for the emerging startups to show their talent and innovation in the field of mobile through advertising and VAS sectors.