Saavn: Quenching the global Bollywood thirst

Date:   Tuesday , November 03, 2009

Founded in 2007 with the goal of making Bollywood entertainment accessible to people around the world across digital channels, Saavn has grown to become one of the largest digital distributors in Bollywood.

The New York headquartered firm has a catalog of 300 Bollywood films, 300,000 music tracks, 20,000 music videos and around 80 percent of all new releases. Users can access the content in three ways, viz., a third-party distribution network comprising 75 global media companies like iTunes, Amazon, AT&T, and Verizon Wireless, subscription to content packages, or free viewing of content licensed by Saavn. The services are also provided to 19 million cable homes, 250 million mobile subscribers and more than 30 internet services.

Co-founded by Vin Bhat and Paramdeep Singh, the company develops products and platforms such as, Saavn iPhone applications, the Saavn media player and Saavn Web services for the distribution. And in the last method, the company also works with websites that are interested in having Saavn’s team represent their advertising inventory to major brands or deploying content transaction services.

A joint venture of [212]MEDIA and Hungama Mobile, the company has offices in Mumbai, London, New York, Los Angeles, and Toronto. It also has content partners from whom music and movies and licensing are done including T-Series, Yash Raj, Saregama, Studio 18, Reliance, BIG Pictures, and Venus.

In the future, Saavn plans to charge for its content, as well as foray into local and cricket content. Already one of the largest digital distributors of Bollywood content, Saavn is all set to grow bigger with its strategies in place.