siliconindia | | August 20164siliconindia | | March 201617COLLABORATING MILLENNIALS ARE HAPPY MILLENNIALS JULY 201513e-Tailing, better known as e-Commerce, may seem like a well-established slice of the shopping experience. But in an interesting turn of the event in the e-Tailing market, RedSeer Consulting, a research based advisory firm focused on achieving excellence in emerging markets, reveals that Indian e-Tailing industry is experiencing a slowdown in terms of growth compared to the growing quarters of last year. The latest report depicts that the first two quarters of 2016 saw a decreasing trend; a dip of 19 percent in the first quarter and a dip of 5-10 percent in the second quarter this year. Reasons like - not easy to shop online, slow speed of internet, lack of compatible device, lack of reliability of delivery, online transactions are not safe and high prices, played an eminent role in it going south. But the prediction of over 230 million new people coming online between 2015-2020 will need e-Tailers to have a clear strategy to induce this population to shop online. While the e-Tailing industry is witnessing turns and twists, the online fashion is playing an eminent role and will emerge as game changer in the coming years. The big and dirty game of merger and acquisition is stronger than ever, for instance Flipkart owned Myntra acquiring Jabong. On the flip side, the valuations of many e-Tailing companies are witnessing the shadow, and investors are quite worried about the future of the sector and their money they have poured into this segment. While they want e-Tailers to adopt innovative ways to engage customers rather than sit on discounts, the entrepreneurs still seem to be adopting this discount route which is turning making profit into a day dream. On the other hand, investors' pressure to do more with less will worsen the condition and we will further see these companies sacking people and closing their offices, rather operations for some. With new companies emerging each day, sustaining in this cut-throat competition will just become resilient. Hence, it is time for e-Tailers to work towards adopting new approach and serve the purpose of their survival and offer their clients unique solutions/products with a distinctive approach. Anamika SahuManaging Editoreditor@siliconindia.comEditorialTime for e-Tailers To Revisit Their Business Strategy siliconindia Vol 05 · Issue 2-2 · August 24 2016 Publisher Alok Chaturvedi Editor-in-Chief Pradeep Shankar Managing Editor Anamika Sahu Editorial Team Ananth. V Inslita R Teles Susila Govindaraj Pushpita Das Subarna Saha Sujith Vasudevan VP - Sales & Marketing Virupakshi Pattar GM - Sales & Marketing Ratan Nayak Advertising Managers Editorial queries editor@siliconindia.com To subscribe Visit www.siliconindia.com/magazine-in or send email to subscription@siliconindia.com Cover price is Rs.100 per issue.Printed and Published By Alok Chaturvedi on behalf of Siliconmedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murigheshpalya, Bangalore-560017. Editor Alok ChaturvediCopyright © 2016 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.advertise@siliconindia.comSr. Visualiser MaitreyeeVisualisers Praveen Sivasankar Shravan KashyapGroup Art DirectorAshok KumarDelhi NCRRatnamBranch ManagerCirculation Manager Magendran Perumal Pradeep Kumar Dalai Pratima Lal
< Page 3 | Page 5 >