Zibanka: Making Broadcasting Content World Ready
Date: Wednesday , August 31, 2016
The rapid evolution of technology has shrunken the globe into a village. Especially the growth of entertainment industry is on steroids with the advent of digital platforms and Over The Top (OTT) channels, which are lining up TV contents in the cloud. Rebelling against the pre-defined set top box-based transmission, these non-linear app-based TV content has handed over the power to customers to watch their favourite programs at their wish, and on the go. Subtitling and dubbing services have further fuelled this growth by bridging the language and cultural boundaries. Against this backdrop, Zibanka Media Services has already marked its eminence in the audio/video entertainment industry, by subtitling over 70,000 hours of videos, dubbing 5,000 hours of videos and editing & transcoding over 20,000 hours of videos for OTT channels so far.
Right Blend of Creativity & Technical Knowledge
As a side-effect of technology, the proliferation of social media has been forcing the television broadcasters to promptly exploit their content via international broadcast platforms and OTT channels, before unauthorised copies flood the internet. Never letting its foot off the pedal, Zibanka enables video content owners to take their enormous content to various geographies in a matter of hours. This dedication helped the company to forge a stellar reputation as the go-to service provider for time-critical projects.
It takes abundant creativity to convey Indian programs to those who are not fully conversant with our culture, without any misinterpretation. Aside from its passion for storytelling,the company\'s in-depth knowledge regarding the culture &preferences of global audience, telecast regulations, audio/video technology and broadcast media across a dozen languages and geographies helps Zibanka to bridge the cultural gaps seamlessly.
\"As the innately complex audio/video technology, video standards and people\'s tastekeep evolving every few months, we help clients to broadcast appropriate content after meticulously considering various parameters,\" says Manoj Gupta, CEO, Zibanka. Besides effectively editing scenes that relate to sex/violence/gore to make TV content age appropriate, the company also helps clients to tag& catalogue videos effectively for easier search and retrieval making the video more accessible.
Zibanka has also delivered multiple projects that involve SD to HD conversion, PAL to NTSC and NTSC to PAL conversion, transcoding and tagging videos for use on internet and OTT platforms. Zibanka has expertise in working across various genres of programs, including entertainment, news, documentary and sports.
Fun yet Busy Environment
This 100 people strong company has instilled a comfortable employee friendly, yet busy & challenging work culture, where everyone has a lot of fun, while being focused on delivery excellence and constantly enhancing technical skills & industry knowledge with various role-based in-house training.
Reaching New Heights
With the aim of enabling broadcasters to monetize their content much more effectively, Zibanka was born in 2010 - at a time of digital technology revolution and when broadcasters were grappling with non-linear distribution. With its proprietary processes, stringent quality checks, and technology to maintain quality, the company has secured an impressive client list that includes 3 of the top 5 Indian Broadcasters. With plans to expand into U.S. & Europe this year, Zibanka is setting new benchmarks in providing services to Media and Entertainment industry.