Eye and Buy: Delivering Futuristic e-Commerce Solutions

Date:   Sunday , November 23, 2014

It is hard to deny that a web shop greatly differs from a traditional offline store. While shopping online, internet users have full access to a comprehensive range of products and services being able to choose and order the desired item from the comfort of own home. Although e-Commerce offers a cost-effective way for quick growth of any business, having something to sell is not enough for the ultimate online success. A crucial step is to build a professional-looking web store where you can present your products or services. The solution is to simply find a one-stop stable e-Commerce platform that allows selling and executing online transactions with no hassles. Eye and Buy is one such e-Commerce solutions platform that helps accessing all the orders across multiple websites on just one screen. With a few clicks, the vendors can now sell on many more online and offline stores.

With Eye and Buy, a retailer can look at the online business without adding any resources. Once the retailer sends the products to Eye and Buy, the product cataloging happens first as per the different online platforms\' standards. The products are then uploaded and listed on all platforms. Once they receive orders, an aggregated order feed will be generated and inventory will be updated across all platforms accordingly. Eye and Buy will also take care of 3rd party warehousing and payment reconciliations with the platforms. The retailer can simply focus on manufacturing/sourcing and leave everything else to Eye and Buy.

Incepted in 2012, Eye & Buy is an e-Commerce solutions provider where in they design, develop and deliver beautiful user-centric e-Commerce solutions for different businesses. \"We started with a simple well defined mission i.e., to enable small and medium businesses to tap into the limitless capabilities of the internet as a tool to attract, engage and convert a wide target audience into loyal customers by empowering them with robust e-Commerce solutions tailor-made for their business. Today, we have virtually mastered in providing the solutions and created a niche in the market place,\" explains Parkal Suhas Kamath, Co-Founder, Eye and Buy Retail Pvt Ltd.

When any product is sold on multiple e-Commerce websites like Amazon or e-Bay, retailers eventually end up hopping from one site to another to manage the orders. This undoubtedly consumes time but leads to errors while processing the orders, leaving a bad impression on the customers. The Eye and Buy method of selling online not only saves from the complexities involved, but also maximize the retailer\'s efficiency and productivity. \"Using our \'single-interface multi-purpose\' system, the retailers can have a complete control on the way they transact online,\" adds Parkal. Whether it is inventory management or order procurement, the power to seamlessly integrate various channels on which they sell will only prove beneficial for their business.

A Genuine Approach

The company enables businesses to build robust e-Commerce enabled websites, quickly and affordably. This helps the retailers in managing packaging and branding efficiently. For this, Eye and Buy has adopted an easy approach to provide hassle-free solutions and simplify life for the clients. Their executives guide the retailers at each step of the process and coordinate for the vendor registration on multiple platforms from the convenience of home. The retailers are also delivered with the option of choosing the look for their website. The retailers can choose from a wide range of beautiful templates which are then further customized for their specific business.
An Array of Services

Eye & Buy is a perfect choice for people looking to take their business online. The company provides an array of expert services which includes Cataloging, developing theme-based or customized websites, complete e-Commerce solutions designed especially for businesses, marketing and SEO for businesses and shipping and logistics solutions. For retailers, who want to generate data feeds for different online stores by cataloging their products, Eye and Buy\'s special expertise in cataloging assists them with appealing images and engaging content which helps to achieve the best results. \"Cataloguing in e-Commerce is important as what you see is what you buy. Presently, we are focusing more on cataloging. This includes taking photos of the products, writing content, creating the catalogue as per the format required by big players like Flipkart, Amazon and others, and then helping people list on these platforms,\" explains Archit.

Initially started with a bunch of freelancers, the company now has more than 120 employees and has achieved some illustrious clients like Myntra, Amazon, Madura Garments, Future Group, Delhivery, Jubilant Group, Landmark Group etc.


Offices Bangalore (Headquarters), Delhi, Mumbai, Coimbatore (Back office)

Key Management

Parkal Suhas Kamath, Co-Founder

Prior to co-founding Eye and Buy, Parkal was working at UnWrapIndia and IndusKen. He started his career as an associate at ZS Associates post completing his BTech from NITK Surathkal, Karnataka.

Archit Arya, Co-Founder

Prior to co-founding Eye and Buy, Archit was working with Via.com and IBM. Extensive experience in building world class technology platforms.

Ankit Asthana, Partner
Prior to joining Eye and Buy as a partner, Ankit was working with IBM, VWR and then OneStopM and HSBC in the past

Awards & Recognition

1. Among the Top 30 Tech Start ups in India at Techsparks 2013, organized by YourStory.
2. Covered by Economic Times among the growing companies in the e-commerce ancillary service provider segment.


Online Cataloging, Offline Cataloging, Product Management on online marketplaces, Customized e-Commerce Solution, Social Commerce.

Co-Founder Speak

Eye and Buy is the only end to end e-commerce service provider in India. Most international brands are now looking at Eye and Buy to be a launch pad for their entry into the domestic market. Eye and Buy takes care of cataloging, technology, listing on different marketplaces and aggregation as well. So as a brand, one can outsource the management of their entire online portfolio to Eye and Buy and just focus on manufacturing and fulfillment.