Position2: Turning Content to Gold Date:   Tuesday , February 24, 2015 Content marketing used to be the well-placed ad in print media. Imagine. No real target. No immediate feedback. No viable performance metrics. It\'s an attitude that still persists, even in the new age of digital marketing. While 91% of B2B marketers use content marketing, only a third of them check on effectiveness. Today\'s digital marketing is happening on the mobile platform. If the content and message isn\'t seen in graphics and video as well as editorial, it just isn\'t seen. Or, it certainly isn\'t seen by the people your enterprise wants to target because those people are right in front of any device, anytime, anywhere and their number is growing. The 50 million smartphones in India in 2013 exploded to 114 million a year later. And print media? In the United States one in every eight minutes of online time is spent on Facebook, a social network platform that now claims over 1 billion people. That\'s where Position2 comes in with cutting edge Integrated Digital Marketing Services. Seeing Digital for What It Is An Accel-backed company, Position2 delivers continuous growth for its customers through creative and ROI focused digital marketing services. Position\' provides to customers across the world, access to world class integrated online marketing solutions, taking advantage of full service digital capabilities that include search marketing (organic & paid), creative production, media, web analytics, email marketing, web development & marketing automation. Not only does Position2 bring years of domain experience to the table, it brings deep knowledge of client technology. The conversation may be about integrated digital marketing, but it\'s in the technology language best understood by the client and the target customer. Typically, Position2 leverages client content, a white paper say, repurposing it into videos, infographics, PowerPoint presentations, all the while optimizing the spread and impact on social media networks. The white paper that atrophies on an enterprise website becomes a miracle of multilayered digital marketing content, appearing everywhere imaginable. The company creates Visitor-Generated Content (VGC) to run on social media platforms like Twitter, Facebook, YouTube, and Google+, all of it customized to solve a client\'s specific marketing challenges. At Position2, clients can focus on their business, competition, key messaging and strategy. \"Our clients like the fact that we understand not only digital marketing but also the technologies and services that they offer to their clients,\" Rajiv Parikh explained. \"We back that with outstanding creative capabilities that resonate with a worldwide audience,\" quotes Rajiv. Marketing Automation, the Next Step Client focus, intellectual curiosity, integrity, teamwork and accountability are the building blocks of core values that serve as the foundation for Position2. With the capacity to meet any kind of a challenge, Position2 engages with clients that range from start-ups to Fortune 500 companies. As a certified implementation partner for Marketo, an industry leading platform, Position2 provides implementation and management services including Marketo Setup, Consulting Services, Platform + Services Combo, and Audits. Marketing Automation Services propel the process of converting prospective customers to actual buyers. Growth, it\'s a full time Enterprise The company envisions growth in the space and a business scale-up, expanding the team by up to 60 percent with further talent acquisition. Position2 will soon be adding an East Coast US office apart from the West Coast headquarter and will be expanding operations in India, South-East Asia and London. With an eye to giving clients the best service imaginable, Position2 foresees a program of hiring candidates directly from colleges then training them in Position2 technology in an internal \"university\" called the Falcon Program. Panel: Headquarter: Santa Clara, California, USA Headcount: 160 Vertical: Technology, Finance, Marketing, ITES, HR, Retail, Legal, Consulting, Consumer products, Internet and B2B Clients: Lenovo, Mindtree, Amazon Web Services, CA Technologies, Dell, HP, EPSON, Cox and Kings, Lyris, Ministry of Tourism (India), Symantec, Kabbage and others Services: Pay Per Click (PPC), Search Engine Optimization (SEO), Media, Creative Services, Web & Application Services, Marketing Automation Services and Analytics Solutions: 1. Enterprise Visibility Accelerator (EVA) 2. Marketing Automation - Marketo Setup, Marketo Consulting, Marketo Platform + Services combo, Marketo Audits 3. Social Platform Technology: 1. Open Source - Drupal, Joomla, WordPress, ExpressionEngine 2. Support .Net based CMS 3. HTML5 4. Static HTML/PHP Achievements: 1. Successfully managed campaigns for 100+ clients 2. Certification by GAP 3. Reach 70% of the US online B2B audience Key Management: Rajiv Parikh, Co-Founder & CEO - With 20+ years of management experience in marketing, technology and services at AltaVista, Sun Microsystems, NCR and AT&T, Rajiv co-founded Position2. An ex-alumni of Harvard Business School and a frequent speaker at industry forums, he developed innovative social monitoring technology platform and sold it to Thismoment in 2012. Vinod Nambiar, Co-Founder & MD Global Delivery- With a fine educational background from IMDR, Pune and University of Pune, Vinod is a veteran with 20+ years of experience in advertising & marketing and over a decade in digital. He co-founded Webshastra, a pioneer in online advertising and India\'s first ad-network in 1999 and is also a frequent speaker and contributor at industry forums. Niraj Swarup, MD, Business Development - With a fine educational background from University of Chicago and IIT Mumbai, Niraj is a veteran of several marketing roles in more than 20 years with companies like Hewlett-Packard and Sun Microsystems. He is VP - Marketing in startups such as AccelGraphics and Logitech\'s 3Dconnexion and SVP - Business Development at Calsoft.