Ultra Jazz Mobile Internet Device Experience Mobility Date:   Tuesday , July 06, 2010 Nowadays, electronic gadgets like Mobile Internet devices are gaining increasing importance in our day to day life. These pocket-sized devices offer rich internet experience taking mobile to its true extent. They come with host of applications ranging from email to suduko. Digital content opening endless possibilities to offer high-definition video with multi-stereo audio, these gadgets tend to provide a home-theatre effect. The interactive look-n-feel making them more user-friendly attracts wide variety of consumers. Analysts forecast reveal a growing consumer interest for this new category of light-weight, small, truly mobile equipment. These devices being a bit short-sighted market view camouflages the expectation of the consumers. These devices targeted towards a range of consumers rather than specific category like business executives is a dramatic shift in market place. This paradigm shift created in minds of consumers alleviates the expectations market players have to offer. We envisage the next generation Ultra Jazz MID (UJ-MID) in the usage of these gadgets primarily for entertainment to the new market expectations in this global personal infotainment arena. UJ-MID, on the other hand, takes a far-sighted view to enhance the lifestyle of the consumers. It may offer lucrative features like Instant Movie Maker, ESG (Electronic Service Guide and so on fuelling highly mobile lifestyle. Consumers can enjoy outstanding performance for high definition digital video content like DivX. It can further enrich user experience by providing exceptional picture quality like 720p, resolutions up to 1920*1080 and advanced stereo support for audio. UJ-MID is also aimed to empowerconsumers to enjoy digital content (e.g. music) anytime, anywhere and on any device too. It may leverage on technological convergence like Digital Network Living Alliance (DLNA), 4G at different levels to provide features of various form factor. The host of features, services may include staying connected via social networks, having portable digital content available anytime and all the time. This makes it an ideal traveling companion that lets you enjoy “life-on-the-go” for all entertainment needs. UJ-MID can be visualized to be much smaller, sleeker, and lighter than ever, with incredibly long battery life thereby opening up a new market segment for such equipments. This coupled with an appealing touch screen display with applications like Face Beautifier, slideshow, music players (Ex: juke box), camera and a list of feature combination possibilities are an add-on to the user excitement. Like most Net Books, UJ-MID can use processor like MIPS which are dominant in consumer entertainment segment for smooth and swift transformation to mobility world making technological convergence a reality. It can leverage services of these new families of low-power, high computing, industry-standard processor architectures instead of processors which are designed specifically only for MID’s. The multiple cores within such processors dedicated for digital consumer devices may run languages like Java up to 50% faster than competition embracing application developers as well. An open source software platform like Android already finding success in mobile handsets, best suits UJ-MID for the rich feature set it offers. This will significantly reduce the input cost at the same time makes it a viable candidate for application development on such highend processors. These combinations of components having thin, small designs and open source platforms can work together to enable the best mobile computing and Internet experience on such devices. UJ-MID also sets the pace for Mobile Innovation by having applications developed using languages (like java) which are ‘write once’ run-anywhere on any machine. UJ-MID can offer advanced features like RT (Real Time) video transcoding, advanced gestures and haptics to keep on the technology trends. With UJ-MID, consumers can share every video moment as it happens by extensively using the support like Radio Interworking (Wi-Fi + WiMax, VCC) provided by underlying platform. UJ-MID also aims to keep you entertained and connected all the time withcomprehensive support from single and multi-core based chipsets. It envisions transforming their home into a “connected planet” with DLNA enabling the user towatch recorded TV or Internet content anywhere in his living space too. Technologies like UJ-MID receiving good attention from silicon giants like MIPS, Intel and Texas Instruments for its alternative compelling solutions creates a winning combination to drive this new consumer entertainment segment. UJ-MID may utilize the two-fold increase in the processing power of the silicon chips every year to attain high performance for multimedia applications like VVOIP (Video Voice over IP). This coupled with the exponential decrease in the cost of memory units further reduces the input cost. UJ-MID can make its debut to break-through the performance-memory constraint by cost-effectively bringing exciting new functionality to the next-generation of connected devices including DTVs, STBs and Blu-ray players. With a strong ecosystem-in-place, the availability of ready-to-deploy, re-usable solutions like codecs reduces the Time-to-Market while ensuring to meet global quality standards. These enable exciting new usage models and provide significant new growth opportunities. This coupled with very high portability and a realistic integration effort, looms to attract new business opportunities to launch a variety of flavors of UJ-MID under different price ranges to cater to the vast majority in the market place. This assures a favorable environment for ecosystem partners, silicon partners and Early Access Customers, in making incredible progress in transforming Android from Mobile to Mobility. The fastest-growing consumer electronics device market in the world for several years has been the cell phone. UJ-MID emphasizes the fact that power management is the most important thing in a portable device, more important than how fast the core processor is. UJ-MID also emphasizes importance of web-centric applications and creation of new advertisement models. The emergence of new types of devices in the saturated mobile market means OEM’s, ODM’s are focusing on meeting user needs by offering differentiated handsets, rather than exploring new markets. In line with the trend, majority of the operators, content providers have already triggered collaborative partnerships with OEM’s and ODM’s to offer services like Instant Recording, on these smaller chipset and less battery consumption devices. The revenue based model not only en-cashes on the market conditions but also stimulates investment demand in areas like advertisements which are self-revenue generators. UJ-MID can leverage the extended DRM (Digital Rights Management) capabilities to safeguard the content provided by the user. This opens up another new area of revenue generation to the content providers by offering their secure protection solution as a service to the user. The number of MID users witnessing a promising increase of 15 % in last one year, analysts expects this number will triple by 2012, with 42 % of total handset device segment. Given this explosive growth and the vibrant market, especially emerging markets like India, in particular, UJ-MID has the potential to be the biggest “gamechanging” technology. India adding 87 million subscriber’s year-on-year, with an expected total of 350 million by end of 2009 with and other emerging markets like China’s 534 million, US’s 257 million and Russia’s 172 million, electrifying the market competition lies within the ambit of UJ-MID. The mobile internet revolution continuing to do extremely well despite most difficult periods in consumer spending in recent memory, NGPMP is definitely a window opportunity to unleash the potential revenues of this constantly expanding dynamic sector. Recently, players in the industry, actively pursuing a market for Mobile Internet Devices, UJ-MID being both technology and market driven is capable of yielding a promising Return on Investment. Subsequently, industry leaders are increasingly gaining momentum as a part of strategic business to boost their market share as well. Consequently, this evolving technology influencing the consumer demand also creates an opportunity for synergy, co-creation among the market players. This new landscape unveiling in the mobile industry, the future trend looks positive. UJ-MID offering features like “Gaming on Globe” through the co-existence of WiMax makes it indispensable in the Next Generation consumer electronics space. Big players like Intel, MIPS betting big on seamless mobility, high battery life mantra, the environment assures to propel its growth moving forward. UJ-MID being extensively accepted by key players will aid to establish its presence to support enhanced features like live recording, flash games, flv codecs and so on. With consumer’s interest for entertainment lasting for the next decade, this nifty little device can be an ideal candidate to embark its entry in the near future. UJ-MID, tending to be a “One-stop-Universe” device also avails implicit inertia among the market players. First, being the pricing. Pricing which has always likely an important role in prompting more people to buy, an optimal price tag just over a midrange feature phone will increase revenues as well as volumes. The input costs involved in development being surprisingly very low, will further increase the profits. Second, being Time-to-Market. Analysts believe the trend is the result of many consumers waiting to upgrade their phones, and those who do upgrade are gravitating toward more sophisticated devices like MID. The availability of reusable commoditized features, backed with skilled man-power reduces the turnaround time of product development. The support from open source communities being an added value reduces the AMC (Annual Maintenance Cost) too. All these factors influencing the market conditions, UJ-MID is lies at the epicentre of the consumers taste. These advantages provide an ample time to re-align the business road map to suit the market demands following its initial launch. Third, being Timing-to-Market. It’s not just the mobile revolution that is expected to do well in the future. As the economy picks up again, high end of the market is also expected to sell well over the next few years. The total time required developing a UJMID being nearly same like any other device, a plan to launch by mid-2010 will be ideal to take on the leadership position. "A Ring in your Cell, Saved by the bell A Message to Tell, that all’s well, A friend in need, in augur well, is A friend in deed, with UJ-MID’s to sell." A belly quote on UJ-MID to convey its noble motive to all.