Browntape: The Digital Assistant to Merchants

Date:   Tuesday , December 01, 2015

Are you a merchant and have a store? Would you like to ride on the tide and give it a try to online business and grow big like WS Retail? How about starting from thousands to reach million? Yes, million, as the e-Commerce industry is expected to traverse $16.3 billion in India with a gargantuan margin at the cessation of the year. But, your dream of growing like Everest could be shattered due to the amount of \'activities\' involved starting from listing in different marketplaces to order management, shipment, payment, order tracking and returns. These painstaking activities to grow big can be smooth, healthy and automated. Yes, there are a few e-Commerce solutions provider who take care of everything for merchants listing their products on sites like Flipkart, Amazon, Myntra, and Snapdeal. Among all these solution providers, Browntape takes a large piece of the cake with the help of its in-house software automation and a group of professionals who not only list your products at all the top e-Commerce websites, but also takes care of your promotion, accounts and customer service.

The progenitors of Browntape, Gurpreet Singh along with Piyush Goel, pioneered SaaS-based software originated from a college project - Scrobbld which Piyush and Ian Morgan designed to maintain their online sales business in the UK. This tool services as an umbrella to the merchants integrating listing, orders, shipment and accounts in different rialtos - Flipkart, Snapdeal, Amazon, eBay, PayTM, and Myntra amongst others.

Transmuting Merchants to e-Sellers

Incorporated in 2012 in Goa, with a centralized inventory system, Browntape provides live stock updates once an order is shipped and reflects the update on all the marketplaces it has listed. Additionally, strenuous account maintenance through excel sheets is withal surpassed as Browntape assures of 100 percent precise accounting throughout the channels with its assimilation. This venture additionally avails a sales analytics dashboard which reflects the sales trend of a merchant. In additament to the software part, this integrator for sellers also takes care of entire online business of the physical retailers who do not have any conception of online-market. Covering virtually 95 percent of the total e-Business in the country, it has invigorated its arsenal with its in-house software operation team that works assiduously to relinquish incipient features, and solve issues if any. Gurpreet Singh, the Co-Founder & CEO expounds, \"One of the main differentiators is our in-house technology. We put a surfeit of efforts in operations to solve client issues. So, if any new feature is to be renounced, it\'s just a couple of weeks\' effort for us. Another boost to this is its ease of usability and unique design\".

A Vibrant Team Aiding Dynamic Technology

In a market that\'s relatively young has gone through several transmutations. The companies that are now members of unicorn club have shifted their technology platforms quite scarcely. Sailing through the tides, Browntape emerged as the lynchpin for e-Sellers, but in the process, it also observed sheer challenges in terms of hiring right talent. Gurpreet integrates, \"In a puerile industry, technology and us have to be very dynamic. But the challenge is to hire the right aptitude - people with entrepreneurial attributes, so that they can understand a startup and how expeditious one has to peregrinate to the strengthen operations. I\'d relish designating three of my employees - Nikhil Dhoka, the head of enterprise business, Shivang Agarwal, the head of the technology and Himanshu Agarwal, senior category manager. Without them the journey would have been different\".

Amidst open-door-policies, the team abaft the prosperity goes through a training program which is automated by videos to get acquainted with the organization and on-job-training avails the team to settle in the company expeditiously. To surface a solution, this team additionally coddles in fight over issues relating to business.

Featuring e-India\'s Stature

To expedite the growth of e-Business, sellers are tying knots with companies like Browntape, which has an expeditious magnification with 150-people vigorous team and about 1000 clients that include Polar, Harpa, Renka, Milton, Khadims and IFB amongst others. This phenomenal growth is an achievement itself for a startup. With rising popularity of smartphones, e-Commerce is shifting towards m-Commerce. To avail the prospect user-base, a hefty number of e-Sellers are likely to emerge. This emergence of e-Merchants will be the key for e-Commerce solution providers such as Browntape.


Key Management:

Gurpreet Singh, Co-Founder & CEO

Gurpreet, a computer science engineer, an MBA in IT and a serial entrepreneur has over 10years of experience in the web industry. Building the team from scratch, he and his team together has put the effort to achieve $750K revenue.

Piyush Goel, Co-Founder & Chief Designer

Piyush, a PhD in Artificial Intelligence from UK built jointly that could handle their electronic gadgets sales online. This became the foundation for Browntape. His keen interest in Interaction Design made him work with Gurpreet and later co-founded Browntape.

Office: Goa

Clients: CocaCola, Harpa, Renka, Milton, Khadims and IFB Washing Machine

Services: Cloud-based software that helps online sellers to sell on different marketplaces from a single dashboard