Tinacca Media: Creating The 'WOW' Factor

Date:   Wednesday , October 08, 2014

The scenario in the current event market in the country is positive and promising. Today, anything from a wedding to a product launch is creating breaking stories owing to innovative concepts and the investment being deployed to bring in the WOW factor, thereby making it stand out from the ordinary. Tinacca\'s strength and expertise encompasses all aspects of event planning and execution like creative, PR and digital marketing among others. The company brings a fresh perspective to the event planning and execution domain, which results in a tangible brand value increase.


Tinacca Media is a one-stop communication partner specialising in all the verticals across the value chain. \"Our deep domain expertise and understanding of each vertical plays a pivotal role in the execution of each project, thereby ensuring world-class delivery. We take a holistic view of the client\'s requirement and recommend the necessary tools/strategies and technology to make the event or project a grand success,\" says Ch Ram, Co-Founder & Managing Director, Tinacca Media.


Tinacca Media is a 360� communications company offering its services across key domains of communication like Advertising & Branding, Events & Engagement, Public Relations, Internal Communications, Digital Marketing, Media Planning& Media Services, Research Services, Celebrity Management and Investor Relations. The company�s uniqueness lies in its in-depth understanding of brands and services and how they need to be packaged to reach the target segment in a powerful manner. In every step of the process, the company brings in the best of technological advances in that realm to fully and ably support all the functions. In fact, it believes in exploiting new age technologies to the hilt to reach the ultimate objective of the client�s projects.


Being a young company, Tinacca has been quite nimble footed and has spread its wings across several types of events. It has handled events ranging from corporate and theme events to launches, conferences, weddings and shows. The company prides itself on its creative abilities, which are brought out in the events that it executes. Tinacca has a calendar of unique and high profile events, which will be rolled out in the near future.


Today, Tinacca is spearheading the rewind of 360� communications which has come the whole circle and is finding ample support from clients. Having on board specialized skill sets to deliver the best in each vertical; the company offers single-window operating system for clients and serves as a wholesome communications partner to them. \"This process took a while initially, but as they say �actions speak louder than words�, our clients began to see value and have full faith in us. We are now working on taking this trend globally,\" adds Ch Ram.


Tinacca\'s mantra is \'Think Communications, Think Tinacca\'. The company is excited at the prospects of how it can add value to its client\'s products and services by way of unique and targeted strategies, tools and technologies. How a brand or product or service is perceived by its end target audience entirely lies in the way the communication is delivered. Tinacca sees a huge potential in the arena of Total Brand and Product Management and are confident of propelling its expertise across the globe.


Going forward, Tinacca would look at expanding its operating canvas by having key communication vehicles like television, radio, print and online as part of its kitty. Its presence across Chennai, Mumbai and New Delhi already gives it a pan-India status and it aims to take its footprints to an international level soon. \"We firmly believe in our internal mantra � thebest is yet to come,\" concludes ChRam.